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Rudi Rib Outfit: Happy Rib Stripe/ Rainbow

Rudi Rib Outfit: Happy Rib Stripe/ Rainbow

£25.00£27.00
The Frugi Rudi Rib Outfit in Happy Rib Stripe/Rainbow is an easy, comfy two-piece set made for everyday baby adventures. It includes a long-sleeved kimono-style bodysuit with a front opening...
Seaside Sandal: Hotchpotch/ Rainbow
Best Seller

Seaside Sandal: Hotchpotch/ Rainbow

£34.00£38.00
The Frugi Seaside Sandal in Hotchpotch/Rainbow is made for warm-weather adventures, from holidays and beach days to everyday play. The upper, insole and lining are crafted from 100% soft, durable...
Colorful striped leg warmers with a duck design on a blue background

Little Knitted Leggings: Little Acre

£15.00£16.00
Frugi Little Knitted Leggings (Little Acre) are a cosy, characterful staple for little movers. With a sweet duck detail on the bottom, they’re made to be shown off while they...
Ticking shorts (GOTS)

Ticking shorts (GOTS)

£23.00£25.00
You can't get more classic Kite than this! These lovely red and cream yarn dyed stripe ticking shorts are so versatile and can be worn with lots of wonderful t-shirts...
Bobby Applique Top: Moss Stripe/Tractor

Bobby Applique Top: Moss Stripe/Tractor

£20.00£22.00
This long-sleeved Bobby Appliqué Top from Frugi is made from soft GOTS certified organic cotton. In a Moss Stripe with a Tractor appliqué on the front, this baby and toddler...
Dino Day Sleepsuit (GOTS)

Dino Day Sleepsuit (GOTS)

£26.00
Make changing time easy peasy with this gorgeous zip opening sleepsuit. With cosy cuffs, integrated scratch mitts up to six months and a zip guard for protection under the chin,...
Iori Printed T-Shirt: Lichen/ Sunshine
Best Seller

Iori Printed T-Shirt: Lichen/ Sunshine

£18.00£22.00
The Frugi Iori Printed T-Shirt in Lichen/Sunshine is an easy everyday tee for warm-weather adventures. With short sleeves and a cheerful printed design, it’s perfect for playdays, park trips and...
Spring Skater Dress- Echinacea

Spring Skater Dress- Echinacea

£34.00£36.00
This short-sleeved Spring Skater Dress from Frugi has a fab full skirt that is perfect for twirls! Made from soft organic cotton in an Echinacea print, this dress has rolled...
Bees Organic Towelling Romper

Bees Organic Towelling Romper

£26.00
The perfect summer holiday outfit to keep little ones and comfy, especially on the beach or by the pool. Pop on this soft all-in-one and they're ready to go! Extra...
Seraphina Dress- Aloha

Seraphina Dress- Aloha

£38.00£40.00
This Seraphina Dess from Frugi is made from 100% GOTS certified organic cotton in an Aloha print with a cosy lining at the top. With a fab A-line skirt, this...
Little Adventurers Backpack- Be Hoppy!

Little Adventurers Backpack- Be Hoppy!

£20.00
Recycled Polyester made from post-consumer recycled plastic. Features include, reflective print, hanging loop, front zipped pocket, lovely Frugi zip pulls shaped as a cloud, cloud shaped name badge and adjustable...
Kimono Zip Babygrow: Squirrel Friends

Kimono Zip Babygrow: Squirrel Friends

£24.00
Footed babygrow with kimono style front opening for easy dressing. Features integral fold-back scratch mitts (up to 12M) and centre front popper fastening with helpful guide popper. GOTS Organic Certified...
Fleece Bucket Hat: Hotchpotch

Fleece Bucket Hat: Hotchpotch

£17.00£19.00
Fleece bucket hat made from post-consumer recycled plastic. Oeko-Tex standard 100 certified. This garment is part of Frugi’s Circular Collection, meaning it has been designed to be recycled into new...
Black & Gold Sparkle Dress
BOGO

Black & Gold Sparkle Dress

£36.00
Twirl-ready and full of sparkle, this black-and-gold party dress brings instant celebration to birthdays, discos, and festive gatherings—comfortable enough for play, special enough for keepsake photos. Make their moment shine...
Caris Applique Top: Rhubarb/ Bee
Best Seller

Caris Applique Top: Rhubarb/ Bee

£22.00£26.00
The Frugi Caris Appliqué Top in Rhubarb/Bee is a lovely everyday layer with a little extra “aww”. This long-sleeved top has a swing-shaped hem for an easy, comfy fit, plus...
Pip Pointelle 2PK Bodies: Ditsy Floral/ Stripe

Pip Pointelle 2PK Bodies: Ditsy Floral/ Stripe

£24.00£26.00
Stock up on baby essentials with the Frugi Pip Pointelle 2PK Bodies in Ditsy Floral/Stripe. This sweet two-pack includes easy envelope neck bodysuits for quick changes, plus popper fastenings between...
Baby onesie with elephant and rainbow pattern on a white background
Best Seller

Kimono Zip Babygrow: Sunny Safari

£26.00£28.00
Easy dressing, sorted. This kimono-style Frugi babygrow opens at the front for quick changes, with centre-front popper fastening and a handy brass-coloured guide popper so you can spot where to...
Yellow and white striped t-shirt with a blue stingray design on a white background

Easy On Interactive T-shirt: Rainbow & Rays

£22.00£24.00
This easy-to-wear short-sleeved T-shirt is made for everyday play, with a stretchy ribbed neckband so it slips on and off easily — no fiddly buttons or poppers. Finished with a...
Light blue dress with a polka dot skirt on a white background
BOGO
Best Seller

Turquoise Spot Dress

£36.00
Bright, breezy, and made for twirling—our Turquoise Spot Dress brings instant party magic to birthdays, school discos, and festive family moments. With a comfy cotton bodice and a swishy soft...
Checked Seersucker Reversible Sunhat
Best Seller

Checked Seersucker Reversible Sunhat

£17.00
Stay out and play all day in our Checked Seersucker Reversible Sunhat. With a wide brim to help minimise sun exposure and a secure chin strap for wrigglers, it’s made...
Boscastle Board Shorts- Banana Sharks

Boscastle Board Shorts- Banana Sharks

£24.00£26.00
These Boscastle Board Shorts from Frugi's Swimwear range are perfect for splashing about in the pool or sea. Made from 100% recycled polyester in a Banana Sharks print, these shorts...
Little girl in a blue dress with rainbows and stingray.
Best Seller

Spring Skater Dress: Rainbow Rays

£34.00£38.00
Bring a little sunshine to their wardrobe with the Frugi Spring Skater Dress in Rainbow Rays. Made from soft printed jersey with short sleeves and a full, swishy skirt, it’s...
Little Swim Legionnaires Hat: Rainbow Wave

Little Swim Legionnaires Hat: Rainbow Wave

£14.00£16.00
The Frugi Little Swim Legionnaires Hat in Rainbow Wave is a sun-safe swim hat designed for splashy days at the beach or pool. With chlorine-safe colours and prints, it’s made...
Little Swim Legionnaires Hat: Rainbow Bright Stripe

Little Swim Legionnaires Hat: Rainbow Bright Stripe

£14.00£16.00
The Frugi Little Swim Legionnaires Hat in Rainbow Bright Stripe is a sun-safe swim hat made for beach days, paddling pools and poolside play. With chlorine-safe colours and prints, it’s...