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Children's book titled 'I Can Play Swan Lake' from The Story Orchestra with musical notes and piano keys on a purple background.

The Story Orchestra: I Can Play: Swan Lake

£16.99
Who says you need lessons to start making music? With The Story Orchestra: I Can Play: Swan Lake, every child can be the star of the show. This interactive musical...
Book titled 'The Story Orchestra: The Sleeping Beauty' with colorful illustrations on a blue background.

The Story Orchestra: The Sleeping Beauty

£16.99
Discover the enchanting world of The Sleeping Beauty in this musical retelling of the ballet — press the button on each beautiful scene to hear 10-second excerpts of a real...
Coloring book page with a turtle illustration and text 'Colour Me Who's in the Ocean?' on a white background.

Colour Me: Who's In The Ocean?

£10.99
Splish and splash and bring playful scenes to life in full colour just by wetting the pages of this clever bath book, as you meet a vivid array of ocean...
Book cover of 'Busy Spring: Nature Wakes Up' with illustrations of children gardening.

Busy Spring

£7.99
In this uplifting picture book about spring, follow two children and their father through their backyard as they spot all the little signs that nature is waking up from its...
Immersive 3D viewer packaging with ocean-themed illustrations on a white background

Dive Into the Ocean

£12.99
Dive into the Ocean: Immersive 3D Viewer lets kids explore the deep sea in incredible 3D — featuring 30 ocean animals to discover. Simply choose a creature card, pop it...
Book cover of 'Fairy Treehouse' with colorful illustrations of fairies and flowers on a light green background.

Fairy Tree House

£15.99
Step into an enchanting woodland world with Fairy Treehouse — a magical “doll’s house in a book” that finishes with an easy-to-assemble pop-up play scene for hours of imaginative fun....
Shaped puzzle box with a unicorn design on a white background

Rainbow Fairy 12pc Shaped Puzzle

£9.00
This super-fun, bright shaped 12-piece puzzle comes with gorgeous foiling details on both the puzzle and the box—making it feel extra special straight away. It’s packed in a high-quality reusable...
Shaped puzzle box with turtle design and colorful illustrations on a white background

Ocean 12pc Shaped Puzzle

£9.00
This super-fun, bright shaped 12-piece puzzle is perfect for little hands—and it comes with gorgeous foiling details on both the puzzle and the box for extra wow. Everything packs away...
Pink coloring book with fairy designs on a white background

Magic Colour Changing Water Cards - Enchanted

£15.00
No more worries about felt tip marks on the walls—these colour-changing water cards let little ones “paint” with water for totally mess-free fun. This sweet Enchanted pack includes 10 reusable...
Playtime apron packaging with dinosaur design on a white background

Dino Apron

£8.00
Making a mess has never been so much fun! The Floss & Rock Apron is perfect for arts & crafts, baking, and all kinds of messy activities—ideal for little makers...
Packaging of a playtime apron with colorful design and unicorn illustration.

Rainbow Fairy Apron

£8.00
Making a mess has never been so much fun. The Floss & Rock Apron is perfect for arts & crafts, baking, and all kinds of gloriously messy play—helping little ones...
Turquoise tulle collar with colorful polka dots on a white background

Turquoise Spot Layer Cape

£26.00
A twinkly turquoise cape that adds instant party magic—light, floaty, and made for twirls, birthdays, and photo-worthy moments. Top off their party look with a sprinkle of sparkle. Our Turquoise...
Light blue dress with a polka dot skirt on a white background

Turquoise Spot Dress

£36.00
Bright, breezy, and made for twirling—our Turquoise Spot Dress brings instant party magic to birthdays, school discos, and festive family moments. With a comfy cotton bodice and a swishy soft...
Pink dress with a rainbow tulle skirt on a white background

Rainbow Dress

£34.00
Bright, happy, and made for twirling—our (Everyday’s a) Party Dress in pretty pink with a pastel rainbow skirt is pure celebration, whether it’s birthdays, school discos, or a just-because dress-up...
Orange romper with elephant and branch design on a white background

Lelant Dungaree: Sunny Safari

£28.00£30.00
This short-style dungaree is made for easy summer dressing, with adjustable button-fastening shoulder straps and a fun appliqué detail. Crafted from Frugi’s organic cotton heavy interlock jersey, it’s soft, breathable,...
Baby bodysuit with elephant pattern on a white background

Shay Summer 2 Pack Body: Sunny Safari

£25.00£27.00
This 2-pack of kimono-style short-sleeved bodies is made for easy changes, with front popper fastening and an extendable popper fastening at the gusset to help them fit for longer (up...
Blue and white checkered romper with embroidered designs on a white background

Summer Short Dungarees: Picnic Club

£30.00£32.00
This sleeveless short dungaree is an easy, warm-weather outfit with shoulder and side-seam popper openings for quick changes. Finished with elasticated cuffs for a comfy fit and a sweet embroidered...
Canvas Tote Bag: Hoppy & Happy

Canvas Tote Bag: Hoppy & Happy

£14.00
This handy mid-weight canvas tote bag is made from GOTS-certified organic cotton, giving you a durable everyday carry that’s kinder to the planet (certified by Soil Association Certification, license GOTS-11359)....
Yellow and white striped t-shirt with a blue stingray design on a white background

Easy On Interactive T-shirt: Rainbow & Rays

£22.00£24.00
This easy-to-wear short-sleeved T-shirt is made for everyday play, with a stretchy ribbed neckband so it slips on and off easily — no fiddly buttons or poppers. Finished with a...
Baby onesie with elephant and rainbow pattern on a white background

Kimono Zip Babygrow: Sunny Safari

£26.00£28.00
Easy dressing, sorted. This kimono-style Frugi babygrow opens at the front for quick changes, with centre-front popper fastening and a handy brass-coloured guide popper so you can spot where to...
Children's onesie with colorful animal and vehicle pattern on a light blue background

Lovely Babygrow: Little Acre

£25.00£27.00
This super-soft Frugi babygrow is made with GOTS-certified organic cotton, so it’s breathable and gentle on delicate skin (certified by Soil Association Certification, license GOTS-11359). Sizes up to 12 months...
Colorful striped leg warmers with a duck design on a blue background

Little Knitted Leggings: Little Acre

£15.00£16.00
Frugi Little Knitted Leggings (Little Acre) are a cosy, characterful staple for little movers. With a sweet duck detail on the bottom, they’re made to be shown off while they...
White plush rabbit toy on a white background

Miffy Corduroy ECO White 23cm

£19.95
Meet Miffy Corduroy ECO (White, 23cm) — a timeless plush in a trendy corduroy finish, designed to be loved for years. With so many fabrics and colours in the Miffy...
Hedgehog plush toy in a teal fabric bag with leaf pattern on a white background

Baby Ari

£29.00
A sweet little baby doll to care for just like a real baby — change her nappy, dress and undress her, then tuck her up to sleep in her carry...