Regular priced clothing

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Yellow and white striped t-shirt with a blue stingray design on a white background

Easy On Interactive T-shirt: Rainbow & Rays

£22.00£24.00
This easy-to-wear short-sleeved T-shirt is made for everyday play, with a stretchy ribbed neckband so it slips on and off easily — no fiddly buttons or poppers. Finished with a...
Baby onesie with elephant and rainbow pattern on a white background
Best Seller

Kimono Zip Babygrow: Sunny Safari

£26.00£28.00
Easy dressing, sorted. This kimono-style Frugi babygrow opens at the front for quick changes, with centre-front popper fastening and a handy brass-coloured guide popper so you can spot where to...
Children's onesie with colorful animal and vehicle pattern on a light blue background
Best Seller

Lovely Babygrow: Little Acre

£25.00£27.00
This super-soft Frugi babygrow is made with GOTS-certified organic cotton, so it’s breathable and gentle on delicate skin (certified by Soil Association Certification, license GOTS-11359). Sizes up to 12 months...
Colorful striped leg warmers with a duck design on a blue background

Little Knitted Leggings: Little Acre

£15.00£16.00
Frugi Little Knitted Leggings (Little Acre) are a cosy, characterful staple for little movers. With a sweet duck detail on the bottom, they’re made to be shown off while they...
Organic Baby Burpie Bib – Little Stars Yellow

Organic Baby Burpie Bib – Little Stars Yellow

£12.00
Say goodbye to messy burping moments with our beautifully crafted Little Stars Yellow Organic Baby Burpie Bib. This practical yet stylish essential is made with a soft organic cotton jersey...
Valley Pre Walkers: Navy Blue/ Bee

Valley Pre Walkers: Navy Blue/ Bee

£28.00
The Frugi Valley Pre Walkers in Navy Blue/Bee are a gorgeous first-shoe option for little crawlers and cruisers. Made from 100% soft, durable chrome-free leather, they’re breathable and designed to...
Seaside Sandal: Hotchpotch/ Rainbow
Best Seller

Seaside Sandal: Hotchpotch/ Rainbow

£34.00£38.00
The Frugi Seaside Sandal in Hotchpotch/Rainbow is made for warm-weather adventures, from holidays and beach days to everyday play. The upper, insole and lining are crafted from 100% soft, durable...
Rudi Rib Outfit: Happy Rib Stripe/ Rainbow

Rudi Rib Outfit: Happy Rib Stripe/ Rainbow

£25.00£27.00
The Frugi Rudi Rib Outfit in Happy Rib Stripe/Rainbow is an easy, comfy two-piece set made for everyday baby adventures. It includes a long-sleeved kimono-style bodysuit with a front opening...
Pip Pointelle 2PK Bodies: Ditsy Floral/ Stripe

Pip Pointelle 2PK Bodies: Ditsy Floral/ Stripe

£24.00£26.00
Stock up on baby essentials with the Frugi Pip Pointelle 2PK Bodies in Ditsy Floral/Stripe. This sweet two-pack includes easy envelope neck bodysuits for quick changes, plus popper fastenings between...
Iori Printed T-Shirt: Lichen/ Sunshine
Best Seller

Iori Printed T-Shirt: Lichen/ Sunshine

£18.00£22.00
The Frugi Iori Printed T-Shirt in Lichen/Sunshine is an easy everyday tee for warm-weather adventures. With short sleeves and a cheerful printed design, it’s perfect for playdays, park trips and...
Super Special 2 Pack Short Sleeve Body: On the Farm
Best Seller

Super Special 2 Pack Short Sleeve Body: On the Farm

£24.00£26.00
Stock up on everyday essentials with the Frugi Super Special 2 Pack Short Sleeve Bodies in On the Farm. These soft baby bodysuits feature an easy envelope neck for quick...
Caris Applique Top: Rhubarb/ Bee
Best Seller

Caris Applique Top: Rhubarb/ Bee

£22.00£26.00
The Frugi Caris Appliqué Top in Rhubarb/Bee is a lovely everyday layer with a little extra “aww”. This long-sleeved top has a swing-shaped hem for an easy, comfy fit, plus...
Little Sun Safe Suit: Rainbow Bright/ Fish
Best Seller

Little Sun Safe Suit: Rainbow Bright/ Fish

£28.00£30.00
The Frugi Little Sun Safe Suit in Rainbow Bright/Fish is made for carefree splash sessions and sunny-day adventures. With 3/4 sleeves and long shorts for extra coverage, it’s ideal for...
Little Swim Legionnaires Hat: Rainbow Bright Stripe

Little Swim Legionnaires Hat: Rainbow Bright Stripe

£14.00£16.00
The Frugi Little Swim Legionnaires Hat in Rainbow Bright Stripe is a sun-safe swim hat made for beach days, paddling pools and poolside play. With chlorine-safe colours and prints, it’s...
Little Swim Legionnaires Hat: Rainbow Wave

Little Swim Legionnaires Hat: Rainbow Wave

£14.00£16.00
The Frugi Little Swim Legionnaires Hat in Rainbow Wave is a sun-safe swim hat designed for splashy days at the beach or pool. With chlorine-safe colours and prints, it’s made...
Little Knitted Leggings: Hedgehog Bloom
Best Seller

Little Knitted Leggings: Hedgehog Bloom

£15.00£16.00
Frugi Little Knitted Leggings in Hedgehog Bloom are a cosy, characterful staple for little movers. With a sweet hedgehog detail on the bottom, they’re made to be shown off while...
Little girl in a blue dress with rainbows and stingray.
Best Seller

Spring Skater Dress: Rainbow Rays

£34.00£38.00
Bring a little sunshine to their wardrobe with the Frugi Spring Skater Dress in Rainbow Rays. Made from soft printed jersey with short sleeves and a full, swishy skirt, it’s...
Little Stars Baby Hat

Little Stars Baby Hat

£9.00
The softest organic cotton hat to keep your little one snug and cosy. Featuring a gorgeous star print with a yellow background. The perfect gender neutral gift for any little...
White dress with a textured skirt on a white background
BOGO
Best Seller

White & Gold Sparkle Dress

£36.00
Bright, happy, and made for twirling—this white & gold sparkle dress brings instant party magic to birthdays, school discos, and festive family moments. Say hello to shimmer and smiles. Bob...
Coral Sparkle Dress
BOGO
Best Seller

Coral Sparkle Dress

£36.00
Bright, happy, and made for twirling—this coral sparkle dress brings instant party magic to birthdays, school discos, and festive family moments. Say hello to shimmer and smiles. Our Coral Sparkle...
Black & Gold Sparkle Dress
BOGO

Black & Gold Sparkle Dress

£36.00
Twirl-ready and full of sparkle, this black-and-gold party dress brings instant celebration to birthdays, discos, and festive gatherings—comfortable enough for play, special enough for keepsake photos. Make their moment shine...
Fjord First Walker- Holly Green/ Tractor

Fjord First Walker- Holly Green/ Tractor

£32.00
The Fjord First Walker upper and lining is made from 100% soft, durable leather. This makes the upper and lining breathable and naturally shapes the foot for a comfortable fit....
Cove First Walker- Tulip/ Bee

Cove First Walker- Tulip/ Bee

£32.00
The Cove First Walker upper and lining is made from 100% soft, durable leather. This makes the upper and lining breathable and naturally shapes the foot for a comfortable fit....
Easy on Top: Holly Green

Easy on Top: Holly Green

£22.00£24.00
Easy to wear long sleeved T-shirt top. Stretchy ribbed neck band and ribbed v-insert allow the wearer to get the top on and off without fiddly button and poppers., Will...