Thoughtfully chosen for the tiniest explorers, this collection brings together beautiful, eco-friendly toys for newborns to 12 months. From soothing rattles and comforters to sensory play mats and baby mobiles, everything here is designed to nurture early development — gently, naturally, and joyfully. Whether you're welcoming a new baby or searching for the perfect gift, you're in the right place.
Nursery Times: Read All About It! is a unique cloth book designed to look, feel, and even sound like a tiny crinkly newspaper—perfect for curious little hands. Lightweight and easy...
This beautiful traditional wooden music box is a charming keepsake for any nursery, featuring a pony and a pig dancing around as the music plays. The sides are brightly decorated...
The Keeleco Baby Marcel Monkey Soft Toy is a tiny eco-friendly cuddle buddy, made and filled with 100% recycled polyester created from plastic waste. In a warm brown colour and...
The Keeleco Arctic Baby Emperor Penguin Soft Toy is a sweet, eco-friendly companion made and filled with 100% recycled polyester created from plastic waste. In a soft grey colour with...
This Large Ray soft toy is full of texture and character, with amazing fins made from a mix of patterned fabrics, shimmering copper thread, and a blend of short and...
The Keeleco Farm Horse Soft Toy is a gorgeous eco-friendly cuddle companion, made and filled with 100% recycled polyester created from plastic waste. In a warm brown shade with embroidered...
This Keeleco Alligator Soft Toy by Keel Toys is a big, brilliantly huggable friend—approximately 52 cm long and made for serious cuddles. Made entirely from recycled plastic bottles (100% recycled...
The Keeleco 26cm Dinosaurs are a roar-some bunch of eco-friendly cuddle buddies from Keel Toys’ 100% recycled range. Manufactured and stuffed with 100% recycled polyester made from plastic waste, these...
Those first teeth are a big milestone… but they can be tough on little gums. This keychain-shaped teething toy is a clever, multifunctional helper: a fun first toy to grab...
Meet Baby Doll Yara—a sweet little doll that’s made for cuddles, care and cosy play. With a soft, cuddly body, she’s lovely to hold, and her sleepy eyes blink and...
Teething can be a stressful time for little ones, and this Miffy natural rubber teether is designed to make it a little gentler. With different textures to explore, it helps...
This rainbow tummy-time activity cushion is designed for babies from 3 months+, turning time on their tummy into a comfy, magical moment of discovery. Featuring Lena the unicorn and friends,...
Steggy Dinosaur Toy by ThreadBear Design The Stegosaurus toy is a perfect gift for children, finished in natural linen fabrics of the highest quality. This cuddly soft toy is a beautiful addition to...
The Maileg Lullaby Friends Rattle is a beautiful first toy for babies—perfectly shaped for small hands and designed with a gently stimulating rattle sound to encourage sensory play. Made from...
The ThreadBear Taupe Baby Bunny Bundle is a gorgeous trio of first comforts for newborns—perfect for cuddles, soothing, and gentle sensory play. It includes a rabbit rattle toy, a baby...
The ThreadBear Cream Baby Bunny Bundle is a beautiful trio of first comforts, designed for cuddles, soothing, and gentle sensory play from day one. It includes a baby bunny comforter,...
The ThreadBear Knitted Animal Bundle is a gorgeous little trio of soft friends—Fred Bear, Fearne the Deer, and Finbar the Hare—made for tiny hands and big cuddles. With its trendy,...
Celebrate spring with our Easter Egg Plush Toy — a soft, sustainable twist on a holiday classic. Hand-crocheted from 100% cotton yarn and filled with a snuggly polyester stuffing, it’s...
T-Rex Dinosaur Toy by ThreadBear Design The T-Rex toy is a perfect gift for children, finished in natural linen fabrics of the highest quality. This cuddly soft toy is a beautiful addition to...
Add a touch of magic to your holiday decor with Lilli, the reversible, glow-in-the-dark Christmas elf! This little red fabric elf loves to play hide-and-seek and brings a touch of...
This cosy basket set welcomes charming Jules the puppy, ready for lots of pampering. With his soft fur, a bowl and a chew bone, little ones can feed him, pop...
From the very first days, babies are taking in the world around them — every colour, texture, and sound a tiny lesson in how everything works. Our New Baby Toys collection is built around that idea: carefully chosen toys for ages newborn to 12 months that support early development while looking and feeling wonderful.
You'll find baby sensory toys, soft rattles, play mats, baby mobiles, teethers, comforters, soft books, bath toys, and tummy time toys — everything a new baby needs to explore, grasp, and grow. We stock some of our favourite brands for this age, including the ever-popular Matchstick Monkey teethers, Bigjigs, PlanToys, and Tender Leaf Toys. Every piece is chosen with sustainability in mind: wooden baby toys, organic materials, and plastic-free options wherever possible.
Because around 90% of what leaves our shelves is destined as a gift, we've made sure this collection works beautifully for new baby gifts, baby shower gifts, and christening gifts alike. Whether you're a new parent browsing for yourself or a grandparent searching for something truly special, you'll find eco friendly baby toys here that are as good to give as they are to play with.
Browse the full range and find something they'll love from day one.
