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Bananas Rash Vest

Bananas Rash Vest

£10.20£10.80
We think you'll just go bananas for our Bananas Rash Vest. Perfect for the beach or pool, this rash vest is a must have for the summer!
Tie-Dyed Blue Rib Long Sleeve T-Shirt

Tie-Dyed Blue Rib Long Sleeve T-Shirt

£17.00
100% Organic & Fairtrade Rib Cotton Beautifully soft and amazingly comfy to wear, these hand tie-dyed rib tees are designed to last. They're made using 100% organic cotton rib, so...
Reindeer sweatshirt (GOTS)

Reindeer sweatshirt (GOTS)

£29.00£31.00
This fab sweatshirt is a great choice this season and is sure to be worn time and time again. The friendly reindeer appliqué design and super-soft pine green brush back...
Colorful children's socks with panda design on a white background

Grippy Socks 2 Pack: Panda Multipack

£14.00£15.00
2 pack of terry knit socks with grippy print sole. GOTS Made with Organic Materials Certified by Soil Association Certification Licence Number DK22283 Experience Frugi's commitment to sustainable kidswear with...
Yellow plush rabbit toy with checkered ears on a white background

Lullaby Friends, Bunny Rattle - Dusty Yellow

£16.00
The Maileg Lullaby Friends Rattle is a beautiful first toy for babies—perfectly shaped for small hands and designed with a gently stimulating rattle sound to encourage sensory play. Made from...
Pair of children's socks with fox and rainbow design on a white background

Fun Fold Over Socks 2 Pack: Woodland Pals Multipack

£10.00£11.00
2 pair pack of fun knitted socks featuring fold over cuff detail with hidden Frugi suprise designs! GOTS Made with Organic Materials Certified by Soil Association Certification Licence Number DK22283...
A pink baby swimsuit with a turtle print and colorful stripes on the sleeves.

Little Sun Safe Suit- Seaside Stripe/Turtle

£28.00£30.00
The Frugi Little Coral Swimsuit in Seaside Stripe/Sunshine is made for splashy days at the beach or pool. Crafted from recycled polyester with a soft front lining, it’s comfy on...
Organic Cotton Christmas Harem Leggings (Winter Train)

Organic Cotton Christmas Harem Leggings (Winter Train)

£20.00
Our Organic Cotton Christmas Harem Leggings are a made in fun and festive prints to wear all winter. All our clothes are lovingly handmade in our studio to the highest...
Scribble Dress

Scribble Dress

£16.20£16.80
Our Scribble Dresses are lovingly handmade in our studio to the highest quality. These children's dresses are incredibly comfortable and breathable. Our Scribble Dresses look great twinned with our Scribble...
Scribble V-Neck T-Shirt

Scribble V-Neck T-Shirt

£22.50£23.50
Introducing our new Scribble V-neck t-shirt, the perfect addition to your child's wardrobe! Made from 100% organic cotton in our Southsea shop, this t-shirt is soft and gentle on your...
Organic Cotton Turtle Neck (red)

Organic Cotton Turtle Neck (red)

£22.00
Cozy organic cotton. Newly updated design perfect for everyday wear.• 100% organic cotton• Versatile, light weight material• Toasty turtleneck design*These items are made to order. Please allow for up to...
Child in a colorful swimsuit holding a toy on a wooden deck with ocean view
Best Seller

Little Sun Safe Suit: Rainbow Bright/ Fish

£28.00£30.00
The Frugi Little Sun Safe Suit in Rainbow Bright/Fish is made for carefree splash sessions and sunny-day adventures. With 3/4 sleeves and long shorts for extra coverage, it’s ideal for...
A short-sleeved Harvey Hawaiian Shirt with a multicolored Aloha design, featuring button fastenings down the front.

Harvey Hawaiian Shirt- Aloha

£13.00£14.00
This short-sleeved Harvey Hawaiian Shirt from Frugi, made from 100% soft GOTS certified organic cotton, looks fab either buttoned-up or undone over a t-shirt! In an Aloha design, this shirt...
Yacht shorts green

Yacht shorts green

£12.00£13.00
Simple, smart and versatile, these green yacht shorts are a dress-for-best saviour! Outfitting is easy as these shorts complement so many of Kite's brilliant styles and their twill fabric has...
Yellow and white striped t-shirt with a blue stingray design on a white background

Easy On Interactive T-shirt: Rainbow & Rays

£13.20£14.40
This easy-to-wear short-sleeved T-shirt is made for everyday play, with a stretchy ribbed neckband so it slips on and off easily — no fiddly buttons or poppers. Finished with a...
Colorful striped leg warmers with a duck design on a blue background

Little Knitted Leggings: Little Acre

£15.00£16.00
Frugi Little Knitted Leggings (Little Acre) are a cosy, characterful staple for little movers. With a sweet duck detail on the bottom, they’re made to be shown off while they...
Colorful children's sandals with a yellow strap on a white background
Best Seller

Seaside Sandal: Hotchpotch/ Rainbow

£20.40£21.60
The Frugi Seaside Sandal in Hotchpotch/Rainbow is made for warm-weather adventures, from holidays and beach days to everyday play. The upper, insole and lining are crafted from 100% soft, durable...
Baby outfit with white shirt and rainbow design, paired with colorful striped pants on a white background

Rudi Rib Outfit: Happy Rib Stripe/ Rainbow

£25.00£27.00
The Frugi Rudi Rib Outfit in Happy Rib Stripe/Rainbow is an easy, comfy two-piece set made for everyday baby adventures. It includes a long-sleeved kimono-style bodysuit with a front opening...
Pink baby shoes with bee design on a white background

Cove First Walker- Tulip/ Bee

£32.00
The Cove First Walker upper and lining is made from 100% soft, durable leather. This makes the upper and lining breathable and naturally shapes the foot for a comfortable fit....
Organic Batwing T-Shirt & Mask Set

Organic Batwing T-Shirt & Mask Set

£22.00
Transform your little one into a playful bat with our Organic Batwing T-Shirt & Mask Set. Made from 100% organic cotton, this set is not only eco-friendly but perfect for...
Children's shorts with a colorful Aloha print, featuring palm trees, boats, and geometric patterns, made from organic cotton.
Best Seller

Edie Shorts- Aloha

£11.00£12.00
Crafted from soft and durable GOTS certified organic cotton, these Edie Shorts from Frugi are ready for summertime fun. In an Aloha print, these kids' shorts have a stretchy rib...
Bees Babies Hooded Beach Poncho

Bees Babies Hooded Beach Poncho

£34.00
After a dip, keep your water baby cosy with this hooded poncho towel! It's super snuggly and warm, and made from beautifully soft organic cotton that's extra absorbent and comfy...
Navy blue t-shirt with a colorful bug hotel applique on the front, featuring various insects and a house.

Interactive Applique T-shirt: Navy Blue/Bug Hotel

£10.00£11.00
With playful, interactive details on the front, this Interactive Appliqué T-Shirt features a Navy Blue colour with an interactive Bug Hotel applique on the front. Made from soft and durable...
Navy Puddle Stomper Suit


Navy Puddle Stomper Suit


£32.00
We’ve brought our nature loving shade of Khaki to our rain suits. Blending a dreamy combination of soft moss and sage to create a neutral Khaki Green that pairs as...