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Three colorful children's socks with star, rainbow, and dinosaur designs on a white background.

Little Roly Bamboo Socks 3 Pack: Rainbow Rays

£14.00 – £15.00
The Frugi Little Roly Bamboo Socks 3 Pack in Rainbow Rays is a comfy everyday set for little feet. Designed with a rolled-edge cuff for a more relaxed, looser fit,...
Colorful striped sun hat on a white background

Little Swim Legionnaires Hat: Rainbow Wave

£7.00 – £8.00
The Frugi Little Swim Legionnaires Hat in Rainbow Wave is a sun-safe swim hat designed for splashy days at the beach or pool. With chlorine-safe colours and prints, it’s made...
Little Stars Baby Hat

Little Stars Baby Hat

£9.00
The softest organic cotton hat to keep your little one snug and cosy. Featuring a gorgeous star print with a yellow background. The perfect gender neutral gift for any little...
Two wooden stools on a white background

Table and stool set, Mouse

£16.00
A stool and table set made for the mouse family. It is inspired by buttons and can be mixed with other mice furniture and accessories to create a lovely home....
White dress with a textured skirt on a white background
Best Seller

White & Gold Sparkle Dress

£36.00
Bright, happy, and made for twirling—this white & gold sparkle dress brings instant party magic to birthdays, school discos, and festive family moments. Say hello to shimmer and smiles. Bob...
Angel Halo

Angel Halo

£12.00
This heavenly headdress is the perfect finishing touch for any little angel! Why not team with a pair of our brand new angel wings or cape for the full look?...
Santa Boppers

Santa Boppers

£12.00
Get a load of our brilliant new boppers!! Two jolly little Santa faces dance atop two sturdy springs for a look that's bursting with Christmas time fun! Burgundy velvet fabric...
Christmas Velvet Bow Clips

Christmas Velvet Bow Clips

£8.00
This beautiful bow clip pack is bursting with rich, seasonal colours - perfect for seeing them through all the festivities! 4 in a pack 4cm alligator clips Bows crafted from...
6Y+ Colour Change Umbrellas - Rainbows

6Y+ Colour Change Umbrellas - Rainbows

£18.00
Our super popular Colour Changing Umbrellas in a bigger size! Our mission is to spread more smiles across rainy skies, that's why our unique, bright and FUN designs are now...
Coral Sparkle Dress
Best Seller

Coral Sparkle Dress

£36.00
Bright, happy, and made for twirling—this coral sparkle dress brings instant party magic to birthdays, school discos, and festive family moments. Say hello to shimmer and smiles. Our Coral Sparkle...
Black & Gold Sparkle Dress

Black & Gold Sparkle Dress

£36.00
Twirl-ready and full of sparkle, this black-and-gold party dress brings instant celebration to birthdays, discos, and festive gatherings—comfortable enough for play, special enough for keepsake photos. Make their moment shine...
Green baby shoes with cartoon design on a white background

Fjord First Walker- Holly Green/ Tractor

£32.00
The Fjord First Walker upper and lining is made from 100% soft, durable leather. This makes the upper and lining breathable and naturally shapes the foot for a comfortable fit....
Pink baby shoes with bee design on a white background

Cove First Walker- Tulip/ Bee

£32.00
The Cove First Walker upper and lining is made from 100% soft, durable leather. This makes the upper and lining breathable and naturally shapes the foot for a comfortable fit....
Colorful children's socks with panda design on a white background

Grippy Socks 2 Pack: Panda Multipack

£14.00 – £15.00
2 pack of terry knit socks with grippy print sole. GOTS Made with Organic Materials Certified by Soil Association Certification Licence Number DK22283 Experience Frugi's commitment to sustainable kidswear with...
Two pairs of colorful socks with animal patterns on a white background

Grippy Socks 2 Pack: Festive Pals Multipack

£14.00 – £15.00
2 pack of terry knit socks with grippy print sole. GOTS Made with Organic Materials Certified by Soil Association Certification Licence Number DK22283 Experience Frugi's commitment to sustainable kidswear with...
Spooky Glitter Cat Ears

Spooky Glitter Cat Ears

£8.00
Embrace your inner feline with these gorgeously glittery cat ears! Super lightweight and comfy, these are the ideal finishing touch for any meow-velous moggie this Halloween! Satin ribbon wrapped alice...
Birthday Crown

Birthday Crown

£22.00
Meet our beautiful new Birthday crown! This luxuriously soft velvet crown comes complete with ten interchangeable metallic gold numbered stars making it the perfect piece to grow with your child...
Sparkle Sequin Wings- Silver

Sparkle Sequin Wings- Silver

£20.00
Shimmer and shine, glitter and sparkle with these show stopping silver sequin fairy wings! Completely covered in the sparkliest silver sequins with a rainbow finish and a pretty sequin covered...
Tote bag with mushroom pattern and 'frugi' branding on a white background

Canvas Tote Bag: Fun-Guys

£10.00
Handy mid-weight canvas tote bag. GOTS Organic Certified by Soil Association Certification Licence Number DK22283 GOTS Made with Organic Materials Certified by Soil Association Certification Licence Number DK22283 From newborn...
Pair of children's socks with fox and rainbow design on a white background

Fun Fold Over Socks 2 Pack: Woodland Pals Multipack

£10.00 – £11.00
2 pair pack of fun knitted socks featuring fold over cuff detail with hidden Frugi suprise designs! GOTS Made with Organic Materials Certified by Soil Association Certification Licence Number DK22283...
Two colorful children's socks with animal and mushroom designs on a white background

Grippy Socks 2 Pack: Wild Woods Multipack

£14.00 – £15.00
2 pack of terry knit socks with grippy print sole. GOTS Made with Organic Materials Certified by Soil Association Certification Licence Number DK22283 Experience Frugi's commitment to sustainable kidswear with...
Two pairs of socks, one yellow with colorful stripes and one white with floral patterns, on a white background.

Norah 2PK Tights: Bumblebee/Flowers

£24.00 – £26.00
2pk Knitted tights with contrasting heels and toes. GOTS Made with Organic Materials Certified by Soil Association Certification Licence Number DK22283 Frugi leads in ethical children's fashion with their GOTS-certified...
Rose Pu Showerproof Bootie

Rose Pu Showerproof Bootie

£18.00
Meet the new bootie in our popular Rose! These booties are perfectly designed for little ones taking their first steps. Our soft Rose is a delicate colour that brings charm...
Khaki Green Pu Showerproof Bootie

Khaki Green Pu Showerproof Bootie

£18.00
Meet the new bootie in khaki green! These booties are perfect for babies who are starting on their first adventures. Our neutral Khaki Green pairs as well with our classic...