New In – Edith and Blanche

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A wooden toy train with colorful animal and gift carriages, featuring a white pull string, photographed on a solid white background.

Woodland Animal Wooden Puzzle Train

£19.99

All aboard for woodland fun with this charming Woodland Animal Puzzle Train. With colourful stacking blocks in different shapes and adorable woodland animal characters, this interactive wooden train encourages little...

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A clear children's umbrella with a colorful jungle and safari animal print, featuring orange handles and a green trim, shown against a plain white background.

Transparent Colour Changing Umbrella- Jungle

£17.00

Rainy days are instantly more fun with this Colour Changing Umbrella – Jungle. Featuring some of our favourite jungle friends, the design magically changes colour in the rain, revealing extra...

A child wearing glasses and a blue-and-white striped shirt is drawing on a dinosaur-themed activity board with a blue marker. The board shows illustrated dinosaurs, fossils, and palm trees on a light background.

Magic Water Easel Pad - Dino

£15.00

Magic Water Easel Pad – Dino is packed with mess-free colouring fun for little dinosaur fans. Just fill the pen with water and colour the pages to magically reveal bright,...

A Magic Colour-In Pad by Lose Rock, featuring a spiral binding, a cartoon elephant illustration, and a small included paint marker visible at the bottom.

Magic Colour Changing Watercard Easel and Pen - Jungle

£15.00

Magic Colour Changing Watercard Easel and Pen – Jungle is a brilliant mess-free activity for little artists on the go. Just fill the pen with water and “colour” the designs...

A children's activity book titled 'Magic Multi Play' with a colorful illustrated cover, spiral binding on the left, and a blue hanging tab at the top, photographed on a plain white background.

Magic Multi Play - Ocean

£13.00

Magic Multi Play – Ocean takes your little one on an under-the-sea adventure with friendly pufferfish, cool crabs and loads more ocean pals. This reusable, mess-free activity book is packed...

A children's activity book titled 'Magic Multi Play' with a pink spiral binding, featuring colorful illustrated cover art and a pink hanging tab at the top, photographed on a white background.

Magic Multi Play - Rainbow Fairy

£13.00

Magic Multi Play – Rainbow Fairy is a brilliant, mess-free activity book that’s absolutely packed with things to do. Inside the spiral-bound book you’ll find 8 colouring pages, 2 dot-to-dot...

A toy baby pram in cream with light blue wheels and handle, containing a plush mouse doll with a pink polka-dot dress and bow.

Maileg Pram with baby mouse - Mint

£46.75

This adorable Maileg baby mouse pram has the sweetest retro vibe, complete with a tiny baby Maileg mouse tucked into a cosy sleeping bag. Inside the pram, baby rests on...

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A plush mouse doll dressed as a chef, wearing a cream chef hat and jacket with black-and-white check pants, shown with a small silver pot and wooden spoon on a white background.

Chef mouse with soup pot and spoon, Big brother

£34.50

This sweet Maileg Chef Mouse playset has everything little storytellers need to serve up a cosy dinner scene. Inside you’ll find a chef mouse plus a soup pot and spoon,...

A plush mouse doll dressed in a white shirt, black bow tie, black-and-white houndstooth vest, and black pants, shown against a plain white background.

Waiter mouse, Big brother

£22.00

The Maileg Waiter Mouse is the perfect little helper for parties, afternoon tea, or serving the royal family in style. Dressed in a classic waiter outfit, this charming mouse has...

A plush stingray-shaped bath mat or toy in a muted teal-green color, featuring textured fabric panels, small yellow eyes, and a small yellow accent on the tail, shown on a plain white background.

Sting Ray Toy - Large

£27.00

This Large Ray soft toy is full of texture and character, with amazing fins made from a mix of patterned fabrics, shimmering copper thread, and a blend of short and...

A wooden and fabric play set styled like a first-aid kit, featuring a canvas bag with a red cross and bandage emblem, surrounded by wooden tools and accessories including scissors, bottles, brushes, and a syringe, on a warm beige background.

Animal Vet Set

£29.95

Care for every furry friend with this charming wooden animal care set—perfect for little vets who love nurturing roleplay. Complete with a vintage-style medical bag and 10 beautifully crafted accessories,...

Wooden Dolls Cot

£49.99

Sweet dreams start here. This beautiful wooden toy cot is perfect for nurturing roleplay, with charming traditional details and a cosy soft bedding set included. Sized just right for dolls...

A wooden toy birthday cake set with light natural wood layers, pink frosting details, red and white striped candles, a red strawberry decoration, and a brown knife, photographed on a solid pale pink background.

Sliceable Birthday Cake & Candles

£14.95

Make every day a celebration with this beautifully crafted wooden birthday cake—perfect for pretend parties, play cafés and “just because” treats. With Velcro-connected slices that can be cut and served,...

Wooden toy fast food set with a hamburger, french fries in a red-and-white box, and a soda cup with a wood-grain lid on a beige background.

Gourmet Hamburger Set

£23.99

Serve up a delicious pretend treat with this wooden Hamburger Meal Set—a fun, fast-food favourite for little chefs. With a build-your-own burger, crispy fries and a soda cup, kids can...

A plush toy Triceratops dinosaur in gray and cream corduroy fabric, featuring a yellow eye, set against a plain white background.

Keel Toys 26cm Keeleco Dinosaurs 100% Recycled

£10.99

The Keeleco 26cm Dinosaurs are a roar-some bunch of eco-friendly cuddle buddies from Keel Toys’ 100% recycled range. Manufactured and stuffed with 100% recycled polyester made from plastic waste, these...

A plush penguin toy with a soft gray body, black and white head, and small black feet, photographed on a plain white background.

18cm Keeleco Baby Emperor Penguin

£8.99

The Keeleco Arctic Baby Emperor Penguin Soft Toy is a sweet, eco-friendly companion made and filled with 100% recycled polyester created from plastic waste. In a soft grey colour with...

A plush stuffed monkey toy in light brown and cream, sitting against a plain white background.

14cm Keeleco Baby Marcel Monkey

£8.99

The Keeleco Baby Marcel Monkey Soft Toy is a tiny eco-friendly cuddle buddy, made and filled with 100% recycled polyester created from plastic waste. In a warm brown colour and...

A plush toy horse with a dark brown body, white blaze and lower legs, and a golden-brown mane and tail, shown on a white background.

26cm Keeleco Horse

£14.00

The Keeleco Farm Horse Soft Toy is a gorgeous eco-friendly cuddle companion, made and filled with 100% recycled polyester created from plastic waste. In a warm brown shade with embroidered...

A green plush alligator toy with an open mouth showing pink and yellow interior, photographed on a clean white background.

Alligator 52cm Crocodile Soft Plush Toy 100% Recycled

£20.00

This Keeleco Alligator Soft Toy by Keel Toys is a big, brilliantly huggable friend—approximately 52 cm long and made for serious cuddles. Made entirely from recycled plastic bottles (100% recycled...

A close-up of a child holding a white plush bunny doll wearing a blue outfit with a yellow collar detail.

Miffy

£10.95

Meet Miffy, the iconic little bunny whose simple smile and gentle spirit have captured hearts for generations. Created by Dutch artist Dick Bruna, Miffy is loved for her timeless minimalist...

A young boy in a white long-sleeve shirt holds up a yellow plush bunny toy wearing a brown aviator hat and goggles, set against a colorful blue and green background with a cartoon airplane.

Uncle Pilot

£17.95

Ready for adventure, the Miffy Uncle Pilot Soft Toy is dressed for take-off in a bright yellow aviator outfit, complete with a classic flying helmet and goggles. Inspired by the...

A baby lying on a soft beige blanket, wearing a beige knit footed one-piece outfit and holding a white muslin blanket with gold moon and star prints and a yellow star teether.

Cuddle Cloth With Teething Ring Newborn Naturals

£14.95

The Newborn Naturals Cuddle Cloth with Teething Ring is the perfect little comfort companion for babies from day one. Soft, lightweight and easy to hold, it gives little ones something...

Silicone Teething Toy Keychain Blue

£14.95

Those first teeth are a big milestone… but they can be tough on little gums. This keychain-shaped teething toy is a clever, multifunctional helper: a fun first toy to grab...

A close-up lifestyle shot of a baby wearing a dusty pink outfit and holding a small floral bunny plush toy against a neutral textured background.

Miffy x Little Dutch Cuddle all-over print 15 cm - Lucky Blossom GRS

£6.95

Hello there, Miffy! This adorable 15 cm plush is completely covered in the sweet Lucky Blossom pattern—and honestly, she might be one of the prettiest Miffys yet. With her super-soft...

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