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A toddler standing outdoors in a grassy, hilly landscape wearing a cream cable-knit sweater with a colorful farm-themed yoke and red pants with cow patches.

Clyde Cable Knit Jumper: Natural/ Highlands

£36.00
This cosy cable knit jumper is a cold-weather classic with a playful twist, featuring a sweet farm scene detail for extra character. Designed for comfort and easy changes, it has...
Child wearing a colorful sweater with a snowman design, standing in a Christmas tree lot.

Forest Fairisle Jumper: Yeti Fair Isle

£38.00 – £40.00
Knitted Organic Cotton fairisle birdseye jacquard jumper. GOTS Organic Certified by Soil Association Certification Licence Number DK22283. This garment is part of Frugi’s Circular Collection, meaning it has been designed...
From One To Another Rainbow Design Knitted Cardigan - Burnt Ochre

From One To Another Rainbow Design Knitted Cardigan - Burnt Ochre

£38.00
  100% Organic & Fairtrade True Knit Cotton Inspired by handmade jumpers that are passed down to become heirloom pieces, our new knitwear uses timeless, unisex designs so they can...
Children's backpack with a colorful animal pattern on a white background

Little Adventurers Backpack- Be Hoppy!

£20.00
Recycled Polyester made from post-consumer recycled plastic. Features include, reflective print, hanging loop, front zipped pocket, lovely Frugi zip pulls shaped as a cloud, cloud shaped name badge and adjustable...
Black & Gold Sparkle Dress

Black & Gold Sparkle Dress

£36.00
Twirl-ready and full of sparkle, this black-and-gold party dress brings instant celebration to birthdays, discos, and festive gatherings—comfortable enough for play, special enough for keepsake photos. Make their moment shine...
Daisy Sunglasses Green

Daisy Sunglasses Green

£7.00
Welcome the Sunshine with Daisy Sunglasses! Let your little adventurer step out in style with these adorable daisy sunglasses. Designed for all-day fun, they feature a lightweight, comfortable nose bridge...
Panto Sunglasses Blue

Panto Sunglasses Blue

£7.00
Welcome the Sunshine with Panto Sunglasses! Let your little adventurer step out in style with these charming round sunglasses. Designed for sunny days and endless fun, they feature a lightweight,...
Panto Sunglasses Dusty Pink

Panto Sunglasses Dusty Pink

£7.00
Welcome the Sunshine with Panto Sunglasses! Let your little adventurer step out in style with these charming round sunglasses. Designed for sunny days and endless fun, they feature a lightweight,...
Two baby overalls laid flat on a white background. One pair is mustard yellow corduroy with an embroidered house, rainbow, and flowers on the chest.

Catrin Reversible Dungarees: Bumble/ Highland Houses

£40.00
Two looks in one? Yes please. This reversible organic cotton piece is perfect for busy days — wear it one way for the sweet placement embroidery, then flip it over...
Colorful children's jacket with a yellow hood, orange and purple sleeves, and blue body on a white background.

Firth Fleece Jacket: Hotchpotch/ Nature

£40.00
This zip-through ted fleece hoody is the ultimate cosy layer for cooler days — super soft, warm, and easy to throw on for school runs, woodland walks and weekend adventures....
A smiling baby outdoors wearing a knitted rainbow cardigan with buttons, held up by an adult whose hands and green skirt are visible against a blurred green background.

Cuddly Cardigan: Highland Rainbow

£34.00
This rib knitted organic cotton cardigan is the kind of layer you’ll reach for again and again — soft, breathable, and perfect for popping over tees, dresses and dungarees when...
A young boy wearing a yellow and white striped long-sleeve shirt with a Scottish highland cow and puffin applique, paired with brown corduroy pants featuring matching highland cow patches, standing in a grassy park with trees.

Easy On Top: Bumblebee Breton/ Highlands

£22.00
This easy-to-wear long-sleeved T-shirt is made for everyday adventures — with Frugi’s clever Fit for Longer details so it can grow with your little one and last up to two...
Two long-sleeve baby bodysuits layered together on a white background. The top bodysuit has thin horizontal orange and white stripes with a coral-red collar and snap closures.

Super Special 2 Pack Body: Stripe/ Highland Fields

£26.00
This 2-pack of envelope neck bodies is a brilliant everyday essential—soft, breathable, and designed to make changes quick and fuss-free. Each body features an envelope neck and popper fastenings between...
A pair of children's ankle socks on a white background. One sock is light gray with a cat face design and orange paw prints, and the other has multicolor horizontal stripes in orange, yellow, green, blue, and red.

Grippy Socks 2 Pack: Wild Cats Multipack

£13.00
Frugi’s Grippy Socks 2 Pack are ready for little adventures, with fun designs and grippy soles to help keep little ones steady as they practise those first steps. Made with...
Pair of blue baby shoes with fish design on a white background
Best Seller

Valley Pre Walkers: Navy Blue/ Bee

£28.00
The Frugi Valley Pre Walkers in Navy Blue/Bee are a gorgeous first-shoe option for little crawlers and cruisers. Made from 100% soft, durable chrome-free leather, they’re breathable and designed to...
Little Stars Baby Hat

Little Stars Baby Hat

£9.00
The softest organic cotton hat to keep your little one snug and cosy. Featuring a gorgeous star print with a yellow background. The perfect gender neutral gift for any little...
Pink dress with a rainbow tulle skirt on a white background

Rainbow Dress

£34.00
Bright, happy, and made for twirling—our (Everyday’s a) Party Dress in pretty pink with a pastel rainbow skirt is pure celebration, whether it’s birthdays, school discos, or a just-because dress-up...
All the Small Things Canvas Pouch (Small)

All the Small Things Canvas Pouch (Small)

£13.50
Keep life’s little essentials together with this cheerful “All The Small Things” canvas pouch. Made from sturdy 100% brushed cotton canvas with a smooth metal zip, it’s the perfect small-but-mighty...
Retro Heart Sunglasses Lime

Retro Heart Sunglasses Lime

£7.00
Spread the Love with Retro Heart-Shaped Sunglasses! Let your little one shine brighter than the sun with these adorable retro heart-shaped sunglasses. Perfect for outdoor adventures, they feature a lightweight,...
A multicolor knit beanie hat with a light blue ribbed cuff and a small white square logo patch on the side, shown against a plain white background.

Noa Fairisle Hat: Highland Fair Isle

£16.00
Frugi’s Noa Fairisle Hat is a cosy cold-weather essential, crafted from soft 100% organic cotton knit with a snug turn-up hem for extra warmth. With its bright, playful Fairisle-style design,...
A pair of orange knit baby booties shaped like Highland cows, featuring yellow shaggy hair, white horns, and a pink snout on a plain white background.

Cosy Cord Booties: Highland Cow

£20.00
Frugi’s Cosy Cord Booties are soft, snuggly and made for keeping tiny toes warm on everyday adventures. They’re fully lined with cosy fleece and finished with fold-over ribbed cuffs to...
Toddler brown corduroy pants with a yellow drawstring and embroidered Scottish highland cow patches on the front, shown against a plain white background.

Arlo Cord Trousers: Rust/ Highland Cow

£32.00
These organic cotton corduroy pull-up trousers are made for everyday play, with a comfy fit and thoughtful details for busy little legs. Featuring designed knee patches and an unfixed turn-up,...
Baby garments set featuring a white long-sleeve top with an autumn leaf and rainbow print, layered over a white top with orange trim and multicolored horizontal stripes on a white background.

Shay 2 Pack Body: Highland Stripe/ Wild Cat

£26.00
This 2-pack of kimono-style bodies is a brilliant baby essential for easy, fuss-free changes. You’ll get one long-sleeved body and one short-sleeved body, both with front popper fastenings for quick...
A turquoise knit sweater dress featuring a colorful knitted illustration of puffins, clouds, a sun, and wildflowers on a green hillside.

Kiera Knitted Dress: Boat Blue/ Puffins

£36.00
This long-sleeved fine gauge knitted dress is a cosy-cute wardrobe hero, finished with a beautiful jacquard design for that extra-special look (without sacrificing comfort). Thoughtfully made for little ones, it...