Regular priced clothing

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A toddler standing outdoors in a grassy, hilly landscape wearing a cream cable-knit sweater with a colorful farm-themed yoke and red pants with cow patches.

Clyde Cable Knit Jumper: Natural/ Highlands

£36.00
This cosy cable knit jumper is a cold-weather classic with a playful twist, featuring a sweet farm scene detail for extra character. Designed for comfort and easy changes, it has...
A multicolor knit beanie hat with a light blue ribbed cuff and a small white square logo patch on the side, shown against a plain white background.

Noa Fairisle Hat: Highland Fair Isle

£16.00
Frugi’s Noa Fairisle Hat is a cosy cold-weather essential, crafted from soft 100% organic cotton knit with a snug turn-up hem for extra warmth. With its bright, playful Fairisle-style design,...
Two baby overalls laid flat on a white background. One pair is mustard yellow corduroy with an embroidered house, rainbow, and flowers on the chest.

Catrin Reversible Dungarees: Bumble/ Highland Houses

£40.00
Two looks in one? Yes please. This reversible organic cotton piece is perfect for busy days — wear it one way for the sweet placement embroidery, then flip it over...
A toddler wearing a colorful fleece zip-up jacket and matching pants stands outdoors next to a tree in a park. The outfit features color-blocked panels of yellow, purple, teal, orange, and dark navy.

Coorie Cord Fleece Suit: Hotchpotch/ Nature

£44.00
This super-cosy all-in-one ted fleece suit is made for crisp-day adventures and snuggly outdoor play. Crafted from Frugi’s ultra-soft, warm ted fleece, it features clever Fit for Longer cuffs at...
Colorful children's jacket with a yellow hood, orange and purple sleeves, and blue body on a white background.

Firth Fleece Jacket: Hotchpotch/ Nature

£40.00
This zip-through ted fleece hoody is the ultimate cosy layer for cooler days — super soft, warm, and easy to throw on for school runs, woodland walks and weekend adventures....
A fuzzy fleece aviator-style winter hat in a color-blocked design with teal, mustard yellow, purple, and cream faux-fur ear flaps, shown on a plain white background.

Ted Fleece Trapper Hat: Hotchpotch

£24.00
This cosy Frugi Ted fleece trapper hat is made for chilly-day adventures, with a snug pull-on shape that helps keep little ears warm. The colour-block design is seriously cheerful —...
A pair of orange knit baby booties shaped like Highland cows, featuring yellow shaggy hair, white horns, and a pink snout on a plain white background.

Cosy Cord Booties: Highland Cow

£20.00
Frugi’s Cosy Cord Booties are soft, snuggly and made for keeping tiny toes warm on everyday adventures. They’re fully lined with cosy fleece and finished with fold-over ribbed cuffs to...
A navy blue long-sleeve baby t-shirt featuring a colorful embroidered space-themed graphic on the chest with a smiling planet, stars, and clouds.

Adventure Circular Top: Navy/ Earth

£22.00
This long-sleeved Adventure Appliqué Top is made for everyday exploring, with a playful appliqué and embroidered design that adds a little extra “wow” to simple outfits. Crafted from GOTS certified...
Toddler brown corduroy pants with a yellow drawstring and embroidered Scottish highland cow patches on the front, shown against a plain white background.

Arlo Cord Trousers: Rust/ Highland Cow

£32.00
These organic cotton corduroy pull-up trousers are made for everyday play, with a comfy fit and thoughtful details for busy little legs. Featuring designed knee patches and an unfixed turn-up,...
A smiling baby outdoors wearing a knitted rainbow cardigan with buttons, held up by an adult whose hands and green skirt are visible against a blurred green background.

Cuddly Cardigan: Highland Rainbow

£34.00
This rib knitted organic cotton cardigan is the kind of layer you’ll reach for again and again — soft, breathable, and perfect for popping over tees, dresses and dungarees when...
A baby lying in a wicker basket wearing a green footless overalls romper with an orange Highland cow applique, a colorful long-sleeve shirt, and orange booties.

Coverack Dungaree Outfit: Palm/ Highland Cows

£40.00
This long-sleeved baby body and dungaree set is an easy, cosy outfit for everyday adventures. The brushback fleece dungarees feel lovely and warm, with adjustable shoulder straps (button fastening) to...
A pair of baby booties designed to look like cats, featuring light gray knit bodies with embroidered cat faces and teal ribbed knit cuffs.

Noa Knitted Booties: Wild Cat

£20.00
These knitted organic cotton booties are a cosy little essential for keeping tiny toes warm. Designed with a soft ribbed cuff, they’re easy to pull on and help stay put,...
A turquoise knit sweater dress featuring a colorful knitted illustration of puffins, clouds, a sun, and wildflowers on a green hillside.

Kiera Knitted Dress: Boat Blue/ Puffins

£36.00
This long-sleeved fine gauge knitted dress is a cosy-cute wardrobe hero, finished with a beautiful jacquard design for that extra-special look (without sacrificing comfort). Thoughtfully made for little ones, it...
Baby garments set featuring a white long-sleeve top with an autumn leaf and rainbow print, layered over a white top with orange trim and multicolored horizontal stripes on a white background.

Shay 2 Pack Body: Highland Stripe/ Wild Cat

£26.00
This 2-pack of kimono-style bodies is a brilliant baby essential for easy, fuss-free changes. You’ll get one long-sleeved body and one short-sleeved body, both with front popper fastenings for quick...
A smiling child standing outdoors next to a tree, wearing a colorful fleece vest with yellow and purple sleeves, teal cargo pants, and brown boots.

Bude Borg Gilet: Navy/ Nature

£30.00
The Frugi Bude Borg Gilet is a cosy, throw-on layer for crisp days and outdoor adventures. Made from super-soft borg fleece, it features handy front pockets (perfect for little treasures)...
A young boy wearing a yellow and white striped long-sleeve shirt with a Scottish highland cow and puffin applique, paired with brown corduroy pants featuring matching highland cow patches, standing in a grassy park with trees.

Easy On Top: Bumblebee Breton/ Highlands

£22.00
This easy-to-wear long-sleeved T-shirt is made for everyday adventures — with Frugi’s clever Fit for Longer details so it can grow with your little one and last up to two...
A pair of colorful novelty crew socks with whimsical animal and nature prints, including a rainbow, puffin, cow, and striped pattern, shown against a plain white background.

Fun Fold Over Socks 2 Pack: Highlands Multipack

£13.00
Add a little fun to everyday outfits with this 2-pack of knitted socks from Frugi. Each pair features a comfy fold-over cuff with a hidden Frugi surprise design—perfect for little...
A pair of children's ankle socks on a white background. One sock is light gray with a cat face design and orange paw prints, and the other has multicolor horizontal stripes in orange, yellow, green, blue, and red.

Grippy Socks 2 Pack: Wild Cats Multipack

£13.00
Frugi’s Grippy Socks 2 Pack are ready for little adventures, with fun designs and grippy soles to help keep little ones steady as they practise those first steps. Made with...
A long-sleeve crewneck knit sweater featuring a colorful space-themed pattern with rockets, planets, stars, and stripes on a navy blue base.

Fowey Fairisle Knitted Jumper: Space Fair Isle

£38.00
This character Fairisle knitted jumper is a cosy classic with a playful Frugi twist — and it’s made to last through plenty of adventures. With Fit for Longer details, it’s...
A pair of children's leggings with a bright turquoise blue body, olive green waistband and cuffs, and a colorful vegetable print featuring strawberries, broccoli, and beets. The front crotch area is solid olive green and features a cartoon hamster graphic.

Little Knitted Leggings: Boat Blue/ Guinea Pig

£15.00
These patterned knitted leggings are made for little crawlers and busy explorers, with an adorable guinea pig character on the bottom—so there’s always something cute to show off while they’re...
Two long-sleeve baby bodysuits layered together on a white background. The top bodysuit has thin horizontal orange and white stripes with a coral-red collar and snap closures.

Super Special 2 Pack Body: Stripe/ Highland Fields

£26.00
This 2-pack of envelope neck bodies is a brilliant everyday essential—soft, breathable, and designed to make changes quick and fuss-free. Each body features an envelope neck and popper fastenings between...
A baby long-sleeve footless one-piece pajama with an allover koala and leaf pattern on a white background, featuring teal trim at the collar, cuffs, and hems.

Zelah Zip Up All in One: Rainbow Koala Cuddles

£26.00
Bedtime snuggles start with Frugi’s Zelah Zip Up All In One—a cosy favourite for winding down after a busy day of adventures. Made from super-soft organic cotton interlock, it features...
A pair of children's leggings with a colorful rainbow stripe pattern on the legs and a navy blue center panel featuring a cartoon planet, stars, and clouds.

Little Knitted Leggings: Rainbow Stripe/ Space

£15.00
Perfect — the image makes it much clearer. These are rainbow stripe leggings with a cute space-themed bum print (smiley planet with a rainbow shooting star) plus little star details...
Colorful backpack with rainbow and cloud pattern on a white background

Pack A Lunch Bag: Fun Frenzy

£18.00
This Frugi lunch bag is made from post-consumer recycled plastic, giving old materials a new life and helping reduce waste. Inside, it has a reflective foil lining to help keep...