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Cover of 'The Little Book of Joy' featuring colorful illustrations with people, flowers, and musical instruments, with the text '365 Ways to Celebrate Every Day'.

The Little Book of Joy

£14.99
This pocket-size book is like a little daily dose of cheer — offering a new way to find happiness every day of the year, by celebrating the small things that...
Organic Cotton Turtle Neck (red)

Organic Cotton Turtle Neck (red)

£22.00
Cozy organic cotton. Newly updated design perfect for everyday wear.• 100% organic cotton• Versatile, light weight material• Toasty turtleneck design*These items are made to order. Please allow for up to...
Children's magnetic storybook with fireman and vehicle illustrations on a yellow background

Magnéti'stories the Firefighters

£11.00
A little cat to rescue, a fire to put out, and a boo-boo to make better — this Magnéti’stories Firefighters set lets children aged 3+ jump into the action and...
Child in a colorful swimsuit holding a toy on a wooden deck with ocean view
Best Seller

Little Sun Safe Suit: Rainbow Bright/ Fish

£28.00£30.00
The Frugi Little Sun Safe Suit in Rainbow Bright/Fish is made for carefree splash sessions and sunny-day adventures. With 3/4 sleeves and long shorts for extra coverage, it’s ideal for...
Box of 'Match the Mermaids' memory game with mermaid illustrations on a blue background

Match the Mermaids: A Memory Game

£14.99
From the Caribbean Queen to the Southern Wayfarer, and the Reef Angel to the Pacific Wanderer, can you find the matching merfolk in this fun and easy-to-learn game? The illustrated...
A color changing umbrella for children, depicted in both dry and wet states, featuring fantasy characters such as unicorns and mermaids.

Colour Changing Umbrella - Fantasy

£17.00
Who doesn’t like the rain… your little ones will soon love it with this Magic Colour Changing Umbrella. Every time you head out in a shower, the design transforms into...
Yacht shorts green

Yacht shorts green

£12.00£13.00
Simple, smart and versatile, these green yacht shorts are a dress-for-best saviour! Outfitting is easy as these shorts complement so many of Kite's brilliant styles and their twill fabric has...
Yellow and white striped t-shirt with a blue stingray design on a white background

Easy On Interactive T-shirt: Rainbow & Rays

£13.20£14.40
This easy-to-wear short-sleeved T-shirt is made for everyday play, with a stretchy ribbed neckband so it slips on and off easily — no fiddly buttons or poppers. Finished with a...
Colorful striped leg warmers with a duck design on a blue background

Little Knitted Leggings: Little Acre

£15.00£16.00
Frugi Little Knitted Leggings (Little Acre) are a cosy, characterful staple for little movers. With a sweet duck detail on the bottom, they’re made to be shown off while they...
Young girl wearing a colorful decorative hair clip with 'Happy Birthday' text.

Birthday Diva Wow Birthday Badge

£12.00
Make birthdays feel extra special with our snazzy reusable birthday badge — a beautifully bright celebration of colour they’ll want to wear year after year. It features a central embroidered...
Doll size television with mouse riding a horse on the screen.

Television, Mouse

£24.50
Upgrade your mouse home with the Maileg Television (Mouse) — the perfect little piece to gather the family for cosy evenings and hours of imaginative play. With its beautiful wooden...
Doll sized baby cot on white background. Carry cot is cream with blue and pink flowers and a blue knit blanket.

Carry Cot, Baby Mouse - Blue

£16.00
Take baby on the go with the Maileg Carry Cot (Baby Mouse, Blue). This sweet little carrycot gives your tiny mouse a cosy, safe place to nap wherever the day’s...
Colorful children's sandals with a yellow strap on a white background
Best Seller

Seaside Sandal: Hotchpotch/ Rainbow

£20.40£21.60
The Frugi Seaside Sandal in Hotchpotch/Rainbow is made for warm-weather adventures, from holidays and beach days to everyday play. The upper, insole and lining are crafted from 100% soft, durable...
Baby outfit with white shirt and rainbow design, paired with colorful striped pants on a white background

Rudi Rib Outfit: Happy Rib Stripe/ Rainbow

£25.00£27.00
The Frugi Rudi Rib Outfit in Happy Rib Stripe/Rainbow is an easy, comfy two-piece set made for everyday baby adventures. It includes a long-sleeved kimono-style bodysuit with a front opening...
Pink baby shoes with bee design on a white background

Cove First Walker- Tulip/ Bee

£32.00
The Cove First Walker upper and lining is made from 100% soft, durable leather. This makes the upper and lining breathable and naturally shapes the foot for a comfortable fit....
Organic Batwing T-Shirt & Mask Set

Organic Batwing T-Shirt & Mask Set

£22.00
Transform your little one into a playful bat with our Organic Batwing T-Shirt & Mask Set. Made from 100% organic cotton, this set is not only eco-friendly but perfect for...
Stuffed toy mouse wearing a striped shirt and shorts on a white background

LouiMax, Mouse, Big Brother

£23.25
This mouse is called LouiMax and he is a really adventurous guy. He wears a blue striped shirt and a pair of denim pants. The mouse has magnets in his...
Brown teddy bear plush toy in a decorative box on a white background

ThreadBear Little Peeps Heidi Bear | Matchbox doll 12cm | Sustainable Materials | 2Y+ Role Play

£16.00
Heidi Bear a wonderful matchbox doll snuggled in a teddy bear onsie, finished in the softest fabrics. She can be the centre of all your storytelling activities. Great for little...
Mustard Made Locker | The Shorty | Mustard

Mustard Made Locker | The Shorty | Mustard

£139.00
Mustard Made’s Shorty locker is short and oh-so-sweet! It comes in left and right opening options, making it the perfect bedside table for whichever side of the bed you sleep...
Children's shorts with a colorful Aloha print, featuring palm trees, boats, and geometric patterns, made from organic cotton.
Best Seller

Edie Shorts- Aloha

£11.00£12.00
Crafted from soft and durable GOTS certified organic cotton, these Edie Shorts from Frugi are ready for summertime fun. In an Aloha print, these kids' shorts have a stretchy rib...
Bees Babies Hooded Beach Poncho

Bees Babies Hooded Beach Poncho

£34.00
After a dip, keep your water baby cosy with this hooded poncho towel! It's super snuggly and warm, and made from beautifully soft organic cotton that's extra absorbent and comfy...
Eco Wood Bambino Block Trolley | Non-Toxic Paint | 18M+ Gross Motor Skills

Eco Wood Bambino Block Trolley | Non-Toxic Paint | 18M+ Gross Motor Skills

£55.00
The Bambino Block Trolley by Mentari.
A wooden block tray on wheels which carries many coloured blocks for building. The trolley can be pushed or pulled by the handle.
All pieces are...
Navy blue t-shirt with a colorful bug hotel applique on the front, featuring various insects and a house.

Interactive Applique T-shirt: Navy Blue/Bug Hotel

£10.00£11.00
With playful, interactive details on the front, this Interactive Appliqué T-Shirt features a Navy Blue colour with an interactive Bug Hotel applique on the front. Made from soft and durable...
Navy Puddle Stomper Suit


Navy Puddle Stomper Suit


£32.00
We’ve brought our nature loving shade of Khaki to our rain suits. Blending a dreamy combination of soft moss and sage to create a neutral Khaki Green that pairs as...