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My First Hair Accessories - Pastel
We’re so excited to bring you this super little starter pack — perfect for little ones trying out new styles. With seven pairs of adorable accessories in the cutest colour...
Seaside Sandal: Hotchpotch/ Rainbow
£23.80 – £26.60
The Frugi Seaside Sandal in Hotchpotch/Rainbow is made for warm-weather adventures, from holidays and beach days to everyday play. The upper, insole and lining are crafted from 100% soft, durable...
Bees Babies Hooded Beach Poncho
After a dip, keep your water baby cosy with this hooded poncho towel! It's super snuggly and warm, and made from beautifully soft organic cotton that's extra absorbent and comfy...
Dinosaur Comforter Soft Orange
£15.50
Cuddle, soothe, and snuggle — our Dino Lovey is a sweet, comforting companion for babies and toddlers. With a soft, flat body and a plush stuffed head and tail, it’s...
Orchid Pink Colour-Changing Kids Wellies
Cut through the cool grey of winter with a flash of orchid pink wellies. Statement kids wellies to match rosy cheeks. A Winter Bright that will last for all seasons....
Grippy Socks 2 Pack: Festive Pals Multipack
£7.00 – £7.50
2 pack of terry knit socks with grippy print sole. GOTS Made with Organic Materials Certified by Soil Association Certification Licence Number DK22283 Experience Frugi's commitment to sustainable kidswear with...
Norah Ribbed Tights 2 Pack: Bumblebee/Colourblock
£20.00 – £23.20
This 2-pack of Norah Ribbed Tights from Frugi, in a Bumblebee and Colourblock design, are made with soft organic cotton. With contrasting coloured heels and toes, these tights have a...
Retro Heart Sunglasses Pink
£7.00
Spread the Love with Retro Heart-Shaped Sunglasses! Let your little one shine brighter than the sun with these adorable retro heart-shaped sunglasses. Perfect for outdoor adventures, they feature a lightweight,...
Turquoise Spot Dress
£36.00
Bright, breezy, and made for twirling—our Turquoise Spot Dress brings instant party magic to birthdays, school discos, and festive family moments. With a comfy cotton bodice and a swishy soft...
Navy Kids Welly Socks
Our new Wellie Socks are made from the cosiest super soft fleece in Navy. They are formed from flat-lock seams for additional comfort to your child’s feet. Our expanded range...
Bees Organic Towelling Romper
The perfect summer holiday outfit to keep little ones and comfy, especially on the beach or by the pool. Pop on this soft all-in-one and they're ready to go! Extra...
Norah 2PK Tights: Bumblebee/Flowers
£19.20 – £20.80
2pk Knitted tights with contrasting heels and toes. GOTS Made with Organic Materials Certified by Soil Association Certification Licence Number DK22283 Frugi leads in ethical children's fashion with their GOTS-certified...
Panto Sunglasses Mustard
£7.00
Welcome the Sunshine with Panto Sunglasses! Let your little adventurer step out in style with these charming round sunglasses. Designed for sunny days and endless fun, they feature a lightweight,...
Arctic Cub: Navykin
This modern take on a classic trapper has a vibrant turquoise faux fur trim and is super soft and snuggly – with ears that can be worn up or down....
Little Roly Bamboo Socks 3 Pack: Rainbow Rays
£11.20 – £12.00
The Frugi Little Roly Bamboo Socks 3 Pack in Rainbow Rays is a comfy everyday set for little feet. Designed with a rolled-edge cuff for a more relaxed, looser fit,...
Sunnie Socks 5 Pack: Adventure Multipack
£16.80 – £18.40
Sunnie Socks 5 Pack: Adventure Multipack are a fun, everyday essential for little feet. With five pairs to mix and match, they’re perfect for nursery days, school runs and weekend...
Little Adventurers Backpack- Be Hoppy!
£20.00
Recycled Polyester made from post-consumer recycled plastic. Features include, reflective print, hanging loop, front zipped pocket, lovely Frugi zip pulls shaped as a cloud, cloud shaped name badge and adjustable...
Angel Halo
This heavenly headdress is the perfect finishing touch for any little angel! Why not team with a pair of our brand new angel wings or cape for the full look?...
Black & Gold Sparkle Dress
£36.00
Twirl-ready and full of sparkle, this black-and-gold party dress brings instant celebration to birthdays, discos, and festive gatherings—comfortable enough for play, special enough for keepsake photos. Make their moment shine...
Spooky Glitter Cat Ears
Embrace your inner feline with these gorgeously glittery cat ears! Super lightweight and comfy, these are the ideal finishing touch for any meow-velous moggie this Halloween! Satin ribbon wrapped alice...
Daisy Sunglasses Green
£7.00
Welcome the Sunshine with Daisy Sunglasses! Let your little adventurer step out in style with these adorable daisy sunglasses. Designed for all-day fun, they feature a lightweight, comfortable nose bridge...
Panto Sunglasses Green
£7.00
Welcome the Sunshine with Panto Sunglasses! Let your little adventurer step out in style with these charming round sunglasses. Designed for sunny days and endless fun, they feature a lightweight,...
Retro Heart Sunglasses Lilac
£7.00
Spread the Love with Retro Heart-Shaped Sunglasses! Let your little one shine brighter than the sun with these adorable retro heart-shaped sunglasses. Perfect for outdoor adventures, they feature a lightweight,...
Shore Towelling Romper: Ridge to Reef
£15.60 – £16.80
This raglan short-sleeved towelling romper is made for warm-weather wriggles and easy changes. It’s soft, breathable and comfy thanks to GOTS-certified organic cotton, with a front raglan seam and handy...
