Meet Maileg: Whimsical Danish Toys for Magical Childhood Memories

We’re so excited to introduce the latest addition to our Edith & Blanche family—Maileg! If you haven’t discovered Maileg yet, you’re in for a treat. This Danish brand is beloved around the world for its enchanting collection of mice, bunnies, and beautifully crafted playsets that spark imagination and bring a touch of magic to everyday play.

What Makes Maileg So Special?

Maileg (pronounced “My-lye”) is all about celebrating childhood wonder. Founded by designer Dorthe Mailil, the brand creates timeless toys inspired by classic storybooks and Scandinavian traditions. Each mouse, bunny, and accessory is thoughtfully designed with delicate details, soft fabrics, and a sense of nostalgia that both children and grown-ups adore.

Whether it’s a tiny mouse tucked into a matchbox bed, a bunny ready for a tea party, or a miniature kitchen set for hours of pretend play, Maileg toys are made to be cherished, collected, and passed down through generations.

Why We Love Maileg at Edith & Blanche

At Edith & Blanche, we’re passionate about curating toys that inspire creativity and mindful play. Maileg fits right in with our values—each piece is made to last, designed with care, and encourages open-ended adventures (no screens required!). Plus, Maileg’s commitment to quality and sustainability aligns perfectly with our mission to offer beautiful, eco-friendly choices for families.

Discover the Magic In-Store & Online

We’re thrilled to share our new Maileg collection with you, from classic mice in matchboxes to adorable furniture and accessories. These are the kind of toys that become treasured friends—perfect for gifting or adding a sprinkle of magic to your child’s playroom.

Ready to meet your new favourite mice? Pop by our Southsea boutique or browse the Maileg collection online to find something truly special.

Welcome to a world where little things create big memories—welcome to Maileg at Edith & Blanche!

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Edith & Blanche is your trusted source for eco-friendly and sustainable baby and children's products, thoughtfully curated for ages 0-6 years. From expert advice to high-quality clothing, toys, and gifts, we’re here to support parents, grandparents, and gift-givers with products designed for play, learning, and lasting joy. Explore our collection and discover sustainable joy for little adventurers!

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