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A display of children's sunglasses in various shapes including heart and daisy designs, with a wooden stand.

Daisy Sunglasses White

£7.00
Welcome the Sunshine with Daisy Sunglasses! Let your little adventurer step out in style with these adorable daisy sunglasses. Designed for all-day fun, they feature a lightweight, comfortable nose bridge...
Round Sunglasses Black

Round Sunglasses Black

£7.00
Welcome the Sunshine with Round Sunglasses! Let your little adventurer step out in style with these charming round sunglasses. Designed for sunny days and endless fun, they feature a lightweight,...
Heart Sunglasses Black

Heart Sunglasses Black

£7.00
Spread the Love with Heart-Shaped Sunglasses! Let your little one shine brighter than the sun with these adorable heart-shaped sunglasses. Perfect for outdoor adventures, they feature a lightweight, comfortable nose...
Khaki Green Colour-Changing Kids Wellies

Khaki Green Colour-Changing Kids Wellies

£25.00£18.75
The soothing cornflower blue, new to our short kids wellies is bursting with refreshing tones and endless summer possibilities. Give your child a spring in their step with our new...
Grass & Air Kids Orange Colour-Changing Sandals



Grass & Air Kids Orange Colour-Changing Sandals



£18.00£20.00
Grass & Air colour-changing sandals will be joining little feet on more adventures this summer. Our kids open-toe sandals with contrasting coloured soles are bursting with fun features. Just add...
Little Sprout Baby Hat

Little Sprout Baby Hat

£9.00£7.20
The perfect ribbed organic cotton hat to keep your little one snug and cosy. Featuring a gorgeous olive print. Complete the look with the matching range for an adorable outfit...
Canvas Tote Bag: Hoppy & Happy

Canvas Tote Bag: Hoppy & Happy

£14.00
This handy mid-weight canvas tote bag is made from GOTS-certified organic cotton, giving you a durable everyday carry that’s kinder to the planet (certified by Soil Association Certification, license GOTS-11359)....
Coral Sparkle Dress
Best Seller

Coral Sparkle Dress

£36.00
Bright, happy, and made for twirling—this coral sparkle dress brings instant party magic to birthdays, school discos, and festive family moments. Say hello to shimmer and smiles. Our Coral Sparkle...
Canvas Tote Bag: Fun-Guys

Canvas Tote Bag: Fun-Guys

£10.00
Handy mid-weight canvas tote bag. GOTS Organic Certified by Soil Association Certification Licence Number DK22283 GOTS Made with Organic Materials Certified by Soil Association Certification Licence Number DK22283 From newborn...
Baby Threads Taupe Bunny Comforter | Organic Cotton and Linen | 0M+ Emotional Regulation

Baby Threads Taupe Bunny Comforter | Organic Cotton and Linen | 0M+ Emotional Regulation

£16.00
A warm taupe bunny comforter for newborn babies finished with a linen panel and pom poms at each corner. Made from a super soft organic cotton. Presented with an illustrated...
Little Knitted Leggings: Bear Fair Isle

Little Knitted Leggings: Bear Fair Isle

£12.00£12.80
Patterned knitted leggings with character on the bottom to show off whilst crawling. GOTS Made with Organic Materials Certified by Soil Association Certification Licence Number DK22283 Frugi leads in ethical...
Little Knitted Leggings: Rainbow Bee

Little Knitted Leggings: Rainbow Bee

£12.00£12.80
Patterned knitted leggings with character on the bottom to show off whilst crawling. GOTS Made with Organic Materials Certified by Soil Association Certification Licence Number DK22283 Experience Frugi's commitment to...
White butterfly wings with gold glitter on a white background

New Starry Night Wings- Pink

£15.00£12.00
Let their imaginations take flight with these beautiful Starry Night Wings — perfect for dress-up, parties, and magical gifting. Pair with a tutu and a wand for the full fairytale...
Grippy Socks 2 Pack: Wild Woods Multipack

Grippy Socks 2 Pack: Wild Woods Multipack

£11.20£12.00
2 pack of terry knit socks with grippy print sole. GOTS Made with Organic Materials Certified by Soil Association Certification Licence Number DK22283 Experience Frugi's commitment to sustainable kidswear with...
Daisy Sunglasses Mustard

Daisy Sunglasses Mustard

£7.00
Welcome the Sunshine with Daisy Sunglasses! Let your little adventurer step out in style with these adorable daisy sunglasses. Designed for all-day fun, they feature a lightweight, comfortable nose bridge...
White dress with a textured skirt on a white background
Best Seller

White & Gold Sparkle Dress

£36.00
Bright, happy, and made for twirling—this white & gold sparkle dress brings instant party magic to birthdays, school discos, and festive family moments. Say hello to shimmer and smiles. Bob...
Grippy Socks 2 Pack: Panda Multipack

Grippy Socks 2 Pack: Panda Multipack

£11.20£12.00
2 pack of terry knit socks with grippy print sole. GOTS Made with Organic Materials Certified by Soil Association Certification Licence Number DK22283 Experience Frugi's commitment to sustainable kidswear with...
Fun Fold Over Socks 2 Pack: Woodland Pals Multipack

Fun Fold Over Socks 2 Pack: Woodland Pals Multipack

£8.00£8.80
2 pair pack of fun knitted socks featuring fold over cuff detail with hidden Frugi suprise designs! GOTS Made with Organic Materials Certified by Soil Association Certification Licence Number DK22283...
Norah 2pk Tights: Bumblebee Breton/ Navy Blue Floral

Norah 2pk Tights: Bumblebee Breton/ Navy Blue Floral

£19.20£20.80
This 2-pack of Norah Tights from Frugi, in a Bumblebee Brenton or Navy Blue Floral design, is made with soft organic cotton. With contrasting coloured heels and toes, these tights...
A transparent color changing umbrella for children, shown both in a wet state with colorful patterns and in a dry state with white areas.

Transparent Colour Changing Umbrella- Fantasy

£18.00
Who doesn’t like the rain? Your little ones will soon love it with this Magic Colour Changing Umbrella—every time you head out, the design transforms into colour for instant rainy-day fun....
Hairband Lollipop - Fairies In The Garden

Hairband Lollipop - Fairies In The Garden

£2.00
Fairies in the Garden hair band lollipop with 24 rainbow coloured hair bands. • Not for children under 3 years • NOTE: THIS ITEM IS NOT EDIBLE. It should not...
Dinosaur Comforter Petrol Blue

Dinosaur Comforter Petrol Blue

£15.50
Cuddle, soothe, and snuggle — our Dino Lovey is a sweet, comforting companion for babies and toddlers. With a soft, flat body and a plush stuffed head and tail, it’s...
Colorful striped leg warmers with a duck design on a blue background

Little Knitted Leggings: Little Acre

£12.00£12.80
Frugi Little Knitted Leggings (Little Acre) are a cosy, characterful staple for little movers. With a sweet duck detail on the bottom, they’re made to be shown off while they...
Cove First Walker- Tulip/ Bee

Cove First Walker- Tulip/ Bee

£32.00£25.60
The Cove First Walker upper and lining is made from 100% soft, durable leather. This makes the upper and lining breathable and naturally shapes the foot for a comfortable fit....