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Transparent Colour Changing Umbrella- Fantasy
£18.00
Who doesn’t like the rain? Your little ones will soon love it with this Magic Colour Changing Umbrella—every time you head out, the design transforms into colour for instant rainy-day fun....
Bees Babies Hooded Beach Poncho
£34.00
After a dip, keep your water baby cosy with this hooded poncho towel! It's super snuggly and warm, and made from beautifully soft organic cotton that's extra absorbent and comfy...
Dinosaur Comforter Petrol Blue
£15.50
Cuddle, soothe, and snuggle — our Dino Lovey is a sweet, comforting companion for babies and toddlers. With a soft, flat body and a plush stuffed head and tail, it’s...
Little Knitted Leggings: Little Acre
£15.00 – £16.00
Frugi Little Knitted Leggings (Little Acre) are a cosy, characterful staple for little movers. With a sweet duck detail on the bottom, they’re made to be shown off while they...
Little Adventurers Backpack- Fun Flowers
£20.00
Recycled Polyester made from post-consumer recycled plastic. Features include, reflective print, hanging loop, front zipped pocket, lovely Frugi zip pulls shaped as a cloud, cloud shaped name badge and adjustable...
Cove First Walker- Tulip/ Bee
£32.00
The Cove First Walker upper and lining is made from 100% soft, durable leather. This makes the upper and lining breathable and naturally shapes the foot for a comfortable fit....
Orchid Pink Colour-Changing Kids Wellies
Cut through the cool grey of winter with a flash of orchid pink wellies. Statement kids wellies to match rosy cheeks. A Winter Bright that will last for all seasons....
Little Knitted Leggings: Hedgehog Bloom
£15.00 – £16.00
Frugi Little Knitted Leggings in Hedgehog Bloom are a cosy, characterful staple for little movers. With a sweet hedgehog detail on the bottom, they’re made to be shown off while...
New Starry Night Wings- Grey
£15.00
Let their imaginations take flight with these beautiful Starry Night Wings — perfect for dress-up, parties, and magical gifting. Pair with a tutu and a wand for the full fairytale...
Seaside Sandal: Hotchpotch/ Rainbow
£34.00 – £38.00
The Frugi Seaside Sandal in Hotchpotch/Rainbow is made for warm-weather adventures, from holidays and beach days to everyday play. The upper, insole and lining are crafted from 100% soft, durable...
Grippy Socks 2 Pack: Festive Pals Multipack
£7.00 – £7.50
2 pack of terry knit socks with grippy print sole. GOTS Made with Organic Materials Certified by Soil Association Certification Licence Number DK22283 Experience Frugi's commitment to sustainable kidswear with...
Norah Ribbed Tights 2 Pack: Bumblebee/Colourblock
£20.00 – £23.20
This 2-pack of Norah Ribbed Tights from Frugi, in a Bumblebee and Colourblock design, are made with soft organic cotton. With contrasting coloured heels and toes, these tights have a...
Dinosaur Comforter Soft Orange
£15.50
Cuddle, soothe, and snuggle — our Dino Lovey is a sweet, comforting companion for babies and toddlers. With a soft, flat body and a plush stuffed head and tail, it’s...
Joe Teething Rattle
£9.50
This soft, comforting teething rattle features Joe the dragon — perfect for little hands to grab, shake, and chew. It adds extra sensory fun with subtle bell and crinkly paper...
Navy Kids Welly Socks
Our new Wellie Socks are made from the cosiest super soft fleece in Navy. They are formed from flat-lock seams for additional comfort to your child’s feet. Our expanded range...
Dreamy Unicorn Mini Clips
£12.00
Bring a burst of joy to their hair with these Dreamy Unicorn mini clips. In a cute pastel palette, they’re perfect for adding a little magic to everyday outfits, party...
Dreamy Unicorn Mini Clic Clacs
£9.00
Bring a burst of joy to their hair with our Dreamy Unicorn mini hair clips. These tiny clips in a cute, colourful pastel palette are perfect for sprinkling a little...
My First Hair Accessories - Pastel
£12.00
We’re so excited to bring you this super little starter pack — perfect for little ones trying out new styles. With seven pairs of adorable accessories in the cutest colour...
Birthday Diva Wow Birthday Badge
£12.00
Make birthdays feel extra special with our snazzy reusable birthday badge — a beautifully bright celebration of colour they’ll want to wear year after year. It features a central embroidered...
Norah 2PK Tights: Bumblebee/Flowers
£19.20 – £20.80
2pk Knitted tights with contrasting heels and toes. GOTS Made with Organic Materials Certified by Soil Association Certification Licence Number DK22283 Frugi leads in ethical children's fashion with their GOTS-certified...
Checked Seersucker Reversible Sunhat
£17.00
Stay out and play all day in our Checked Seersucker Reversible Sunhat. With a wide brim to help minimise sun exposure and a secure chin strap for wrigglers, it’s made...
Turquoise Spot Dress
£36.00
Bright, breezy, and made for twirling—our Turquoise Spot Dress brings instant party magic to birthdays, school discos, and festive family moments. With a comfy cotton bodice and a swishy soft...
Arctic Cub: Navykin
This modern take on a classic trapper has a vibrant turquoise faux fur trim and is super soft and snuggly – with ears that can be worn up or down....
Little Roly Bamboo Socks 3 Pack: Rainbow Rays
£11.20 – £12.00
The Frugi Little Roly Bamboo Socks 3 Pack in Rainbow Rays is a comfy everyday set for little feet. Designed with a rolled-edge cuff for a more relaxed, looser fit,...
