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Geothermal Grey Pu Kids Bucket Hat

Geothermal Grey Pu Kids Bucket Hat

£14.00
Introducing an essential addition to your children's rainy day wardrobe: waterproof bucket hats made from our beloved PU fabric, renowned for its soft touch. This hat is can be shopped...
Geo Thermal Grey Beanie

Geo Thermal Grey Beanie

£10.00
Introducing our new children’s beanies, part of our Fjords collection. Available in our cool and neutral Georthermal Grey, this casual chunky knit beanie merges classic style with warmth. This beanie...
Amethyst Purple Kids Bucket Hat

Amethyst Purple Kids Bucket Hat

£14.00
Introducing an essential addition to your children's rainy day wardrobe: waterproof bucket hats made from our beloved PU fabric, renowned for its soft touch. This hat is can be shopped...
Children's backpack with a colorful animal pattern on a white background

Little Adventurers Backpack- Be Hoppy!

£20.00
Recycled Polyester made from post-consumer recycled plastic. Features include, reflective print, hanging loop, front zipped pocket, lovely Frugi zip pulls shaped as a cloud, cloud shaped name badge and adjustable...
Heart Sunglasses Black

Heart Sunglasses Black

£7.00
Spread the Love with Heart-Shaped Sunglasses! Let your little one shine brighter than the sun with these adorable heart-shaped sunglasses. Perfect for outdoor adventures, they feature a lightweight, comfortable nose...
Round Sunglasses Black

Round Sunglasses Black

£7.00
Welcome the Sunshine with Round Sunglasses! Let your little adventurer step out in style with these charming round sunglasses. Designed for sunny days and endless fun, they feature a lightweight,...
Bees Babies Hooded Beach Poncho

Bees Babies Hooded Beach Poncho

£34.00
After a dip, keep your water baby cosy with this hooded poncho towel! It's super snuggly and warm, and made from beautifully soft organic cotton that's extra absorbent and comfy...
Bees Organic Towelling Romper
Best Seller

Bees Organic Towelling Romper

£26.00£13.00
The perfect summer holiday outfit to keep little ones and comfy, especially on the beach or by the pool. Pop on this soft all-in-one and they're ready to go! Extra...
Fluffy Easter Basket

Fluffy Easter Basket

£22.00£17.60
Our ever popular Easter bunny basket is back and this year it's got a fabulously fluffy new look! Seriously soft fur and a pretty floral print fabric lining make this...
Super Starry Night Wings- Lilac

Super Starry Night Wings- Lilac

£15.00
What better way to encourage imaginative play than with these beautiful, twinkling starry night wings in soft lilac. Perfect for dress-up, parties or as a gorgeous gift teamed with one...
A taupe-colored bunny comforter for babies made from organic cotton and linen, featuring pom pom details.

Baby Threads Taupe Bunny Comforter | Organic Cotton and Linen | 0M+ Emotional Regulation

£16.00
A warm taupe bunny comforter for newborn babies finished with a linen panel and pom poms at each corner. Made from a super soft organic cotton. Presented with an illustrated...
A 2-pack of Norah Ribbed Tights for children, one with the main colour as yellow and a multi coloured edge around the top, the other sock is mainly blue with a flower pattern around the top. Both are sitting against a white background.

Norah Ribbed Tights 2 Pack: Bumblebee/Colourblock

£25.00 – £29.00
This 2-pack of Norah Ribbed Tights from Frugi, in a Bumblebee and Colourblock design, are made with soft organic cotton. With contrasting coloured heels and toes, these tights have a...
Orchid Pink Colour-Changing Kids Wellies

Orchid Pink Colour-Changing Kids Wellies

£28.00
Cut through the cool grey of winter with a flash of orchid pink wellies. Statement kids wellies to match rosy cheeks. A Winter Bright that will last for all seasons....
Super Starry Night Wings- Pink

Super Starry Night Wings- Pink

£15.00
What better way to encourage imaginative play than with these beautiful, twinkling starry night wings! Perfect for dress-up, parties and gifting! • In a beautiful pale pink colour sprinkled with...
Sparkle Sequin Wings- Gold

Sparkle Sequin Wings- Gold

£20.00
Shimmer and shine, glitter and sparkle with these show stopping gold sequin fairy wings! Completely covered in gold sequins, these wings have elasticated straps and a pretty sequin covered heart...
Sequin Crown- Gold

Sequin Crown- Gold

£12.00
Be Queen (or King!) for the day with our super sparkly sequin crown! This lovely crown makes a magical set with our gold sequin wings and wand! Sized to fit...
A pack of two tights for children, one with a bumblebee pattern in yellow and black, and another with a navy blue floral design. Both have contrasting colored heels and toes.

Norah 2pk Tights: Bumblebee Breton/ Navy Blue Floral

£24.00 – £26.00
This 2-pack of Norah Tights from Frugi, in a Bumblebee Brenton or Navy Blue Floral design, is made with soft organic cotton. With contrasting coloured heels and toes, these tights...
A pair of green kids' wellington boots with a cloud and rain pattern, featuring colour-changing technology.

Khaki Green Colour-Changing Kids Wellies

£28.00
Modern, earthy and playful, the Grass & Air Match Green Colour-Changing Wellies are part of the Nature Neutrals collection—reimagining classic neutrals with a fresh, outdoorsy feel. Perfect for rainy-day adventures,...
Little Sprout Baby Hat

Little Sprout Baby Hat

£9.00
The perfect ribbed organic cotton hat to keep your little one snug and cosy. Featuring a gorgeous olive print. Complete the look with the matching range for an adorable outfit...
A transparent color changing umbrella for children, shown both in a wet state with colorful patterns and in a dry state with white areas.

Transparent Colour Changing Umbrella- Fantasy

£18.00
Who doesn’t like the rain? Your little ones will soon love it with this Magic Colour Changing Umbrella—every time you head out, the design transforms into colour for instant rainy-day...
A color changing umbrella for children, depicted in both dry and wet states, featuring fantasy characters such as unicorns and mermaids.

Colour Changing Umbrella - Fantasy

£17.00
Who doesn’t like the rain… your little ones will soon love it with this Magic Colour Changing Umbrella. Every time you head out in a shower, the design transforms into...
Grass & Air Kids Orange Colour-Changing Sandals


Best Seller

Grass & Air Kids Orange Colour-Changing Sandals



£18.00 – £20.00
Grass & Air colour-changing sandals will be joining little feet on more adventures this summer. Our kids open-toe sandals with contrasting coloured soles are bursting with fun features. Just add...
Navy Kids Welly Socks



Navy Kids Welly Socks



£10.00£5.00
Our new Wellie Socks are made from the cosiest super soft fleece in Navy. They are formed from flat-lock seams for additional comfort to your child’s feet. Our expanded range...
Arctic Cub: Navykin

Arctic Cub: Navykin

£29.00£11.60
This modern take on a classic trapper has a vibrant turquoise faux fur trim and is super soft and snuggly – with ears that can be worn up or down....