The unique design of our teething toy ‘My Friend Goo’ offers your baby the comfort of a dummy without becoming something they rely on. Similar to a teething ring, the...
OUR BUNDLE OF LIGHT This series of collectables consists of little bundles of joy. Each of them created to help you create little moments of light. Collect them for a happy display on your...
This adorable wooden Rainmaker recreates the soft sound of rainfall. As you turn the instrument, the colourful beads will cascade through the tube, creating fascinating sounds and visual effects. The...
Our Loungewear Set is the perfect outfit for play or sleep. The soft ribbed cotton jersey will give your little one the room they need to play and grow. Our...
Introducing our brand new organic cotton rib knit leggings - the perfect addition to any eco-friendly wardrobe! Made from 100% organic cotton, these leggings are not only soft and comfortable,...
Meet a soft, colourful gang of jungle animals — a set of 4 rattles, each with a different geometric shape and its own mix of subjects and activities to explore....
Let kids enjoy rain and splash in the mud in our navy colour changing wellies. Watch as the welly boots get wet the raindrops reveal a magic multicoloured pattern. These...
Treat a special little one to a gift they will treasure. After purchasing a gift card, you will receive an email with a unique code. That email can then be...
From the The Story Orchestra series, a beautifully illustrated first piano sound book! Colour and shape codes correspond to the 14 keys, so kids can learn easy 8-bar, one-finger melodies....
These pull-on trousers come with an elasticated waist (perfect for potty training!) and have a really comfy fit. They're made from stylish indigo denim and are hardwearing enough for active...
100% Organic & Fairtrade Slub Jersey Cotton Beautifully soft and comfy to wear, this might just be their new favourite t-shirt! It comes with a colourful print, poppers on one...
In a Winter Hedgerow print, these Libby Printed Leggings from Frugi are ideal for layering under dresses and skirts. With a comfy elasticated waistband, these full-length leggings are made from...
This Buzzy Bee Baby Gift Set from Frugi is perfect for celebrating new arrivals! Made from soft organic cotton, this gift set contains a long-sleeved babygrow, short-sleeved body and a...
Introducing our brand new organic cotton flared leggings - the perfect addition to any eco-friendly ensemble! Made from 100% organic cotton, these leggings are not only soft and comfortable, but...
Give baby a contemporary yet practical outfit with our Organic Cotton Mariner's Wave Joggers. The Mariner's Wave print is designed in house and exclusive to Edith and Blanche. The Organic...
Make bath time, fun time with Baff Bombz! Drop a bubbling bath bomb into the tub and watch it fizz away, turning the water into a colourful bath-time adventure —...
The soothing cornflower blue, new to our short kids wellies is bursting with refreshing tones and endless summer possibilities. Give your child a spring in their step with our new...
This long-sleeved Emma Denim Dress features gorgeous flowers on the hem and has a pretty Peter Pan style collar and gathers at the waist. With elasticated cuffs to keep the...
This long-sleeved Tamar Raglan Top from Frugi is made from soft organic cotton and has contrasting Navy Blue sleeves and a Go Wild slogan print on the front. This top...
Grass & Air colour-changing sandals will be joining little feet on more adventures this summer. Our kids open-toe sandals with contrasting coloured soles are bursting with fun features. Just add...
Jump right in with our new Joy of Rainbows collection. Our bestselling kids’ wellies in mellow yellow now have a rainbow print twist. With cool contrasting trims and a new...
OUR BUNDLE OF LIGHT This series of collectables consists of little bundles of joy. Each of them created to help you create little moments of light. Collect them for a happy display on...
100% Organic & Fairtrade Corduroy Cotton These pull-on trousers come with an elasticated waist (perfect for potty training!) and have a really comfy fit. They're made from a velvety cord...
One of the world’s most famous locomotives, the Flying Scotsman was built in Doncaster in 1923 for a cost of £7,944 (over £491,000 in today’s money). It was the...
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My Granddaughter’s absolutely love these gorgeous capes. They are beautifully made and quite magical in appearance. The rainbow hearts fabric matches with all of their dress-up costumes and the safety popper, instead of tie-up fastening used, means I don’t have to worry about them while they play. Perfect for Princesses, Princes, Witches and Wizards alike.