BEST SELLERS

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Child in a colorful swimsuit holding a toy on a wooden deck with ocean view

Little Sun Safe Suit: Rainbow Bright/ Fish

£22.40 – £24.00
The Frugi Little Sun Safe Suit in Rainbow Bright/Fish is made for carefree splash sessions and sunny-day adventures. With 3/4 sleeves and long shorts for extra coverage, it’s ideal for...
Baby outfit with white shirt and rainbow design, paired with colorful striped pants on a white background

Rudi Rib Outfit: Happy Rib Stripe/ Rainbow

£25.00 – £27.00
The Frugi Rudi Rib Outfit in Happy Rib Stripe/Rainbow is an easy, comfy two-piece set made for everyday baby adventures. It includes a long-sleeved kimono-style bodysuit with a front opening...
Organic Batwing T-Shirt & Mask Set

Organic Batwing T-Shirt & Mask Set

£22.00
Transform your little one into a playful bat with our Organic Batwing T-Shirt & Mask Set. Made from 100% organic cotton, this set is not only eco-friendly but perfect for...
Mustard Made Locker | The Shorty | Mustard

Mustard Made Locker | The Shorty | Mustard

£139.00£102.86
Mustard Made’s Shorty locker is short and oh-so-sweet! It comes in left and right opening options, making it the perfect bedside table for whichever side of the bed you sleep...
Doll size television with mouse riding a horse on the screen.

Television, Mouse

£24.50
Upgrade your mouse home with the Maileg Television (Mouse) — the perfect little piece to gather the family for cosy evenings and hours of imaginative play. With its beautiful wooden...
Dinosaur Comforter Soft Orange

Dinosaur Comforter Soft Orange

£15.50
Cuddle, soothe, and snuggle — our Dino Lovey is a sweet, comforting companion for babies and toddlers. With a soft, flat body and a plush stuffed head and tail, it’s...
Super Starry Night Wings- Pink

Super Starry Night Wings- Pink

£15.00
What better way to encourage imaginative play than with these beautiful, twinkling starry night wings! Perfect for dress-up, parties and gifting! • In a beautiful pale pink colour sprinkled with...
Sequin Crown- Gold

Sequin Crown- Gold

£12.00
Be Queen (or King!) for the day with our super sparkly sequin crown! This lovely crown makes a magical set with our gold sequin wings and wand! Sized to fit...
Pink baby shoes with bee design on a white background

Cove First Walker- Tulip/ Bee

£32.00
The Cove First Walker upper and lining is made from 100% soft, durable leather. This makes the upper and lining breathable and naturally shapes the foot for a comfortable fit....
Children's magnetic storybook with colorful illustrations on a green background

Magneti'stories The Vegetable Garden

£11.00
“Can you help me water my tomatoes?” This illustrated magnetic set invites children to discover the joys of gardening from age 3, with fruits and vegetables from the garden to...
Vintage-style lantern with a white bulb on a white background

Vintage Lantern, Mouse - Red

£22.00
Light up the dark with this miniature lantern — perfect for cosy mouse-house evenings and nighttime adventures. It gives off a sweet little glow, and (just like in real life)...
Colorful children's sandals with a yellow strap on a white background

Seaside Sandal: Hotchpotch/ Rainbow

£20.40 – £21.60
The Frugi Seaside Sandal in Hotchpotch/Rainbow is made for warm-weather adventures, from holidays and beach days to everyday play. The upper, insole and lining are crafted from 100% soft, durable...
Navy Puddle Stomper Suit


Navy Puddle Stomper Suit


£32.00
We’ve brought our nature loving shade of Khaki to our rain suits. Blending a dreamy combination of soft moss and sage to create a neutral Khaki Green that pairs as...
Orchid Pink Colour-Changing Kids Wellies

Orchid Pink Colour-Changing Kids Wellies

£28.00
Cut through the cool grey of winter with a flash of orchid pink wellies. Statement kids wellies to match rosy cheeks. A Winter Bright that will last for all seasons....
Cream colour toy mouse in pastel dress with a white background.

Mum Mouse

£23.25
A true Maileg classic: Mum Mouse is dressed in a sweet, light outfit and is ready for everyday adventures (and a bit of family role play). She fits Maileg mouse-size...
Crochet Baby Toy Dinosaur comforter teal

Crochet Baby Toy Dinosaur comforter teal

£15.50
Cuddle, soothe, and snuggle — our Dino Lovey is a sweet, comforting companion for babies and toddlers. With a soft, flat body and a plush stuffed head and tail, it’s...
A sheer white tulle skirt covered in multicolored sequins and glitter, featuring a turquoise ribbon bow at the waistband, shown against a plain white background.

Rainbow Unicorn Cape

£25.00
Mimi & Lula’s Rainbow Unicorn Cape is guaranteed to win the hearts of unicorn lovers far and wide. With layers of soft, neutral tulle and a fabulously fun holographic unicorn...
Two long-sleeve baby bodysuits layered together on a white background. The top bodysuit has thin horizontal orange and white stripes with a coral-red collar and snap closures.

Super Special 2 Pack Body: Stripe/ Highland Fields

£26.00
This 2-pack of envelope neck bodies is a brilliant everyday essential—soft, breathable, and designed to make changes quick and fuss-free. Each body features an envelope neck and popper fastenings between...
A toddler standing outdoors in a grassy, hilly landscape wearing a cream cable-knit sweater with a colorful farm-themed yoke and red pants with cow patches.

Clyde Cable Knit Jumper: Natural/ Highlands

£36.00
This cosy cable knit jumper is a cold-weather classic with a playful twist, featuring a sweet farm scene detail for extra character. Designed for comfort and easy changes, it has...
Two pairs of colorful socks with animal patterns on a white background

Grippy Socks 2 Pack: Festive Pals Multipack

£14.00 – £15.00
2 pack of terry knit socks with grippy print sole. GOTS Made with Organic Materials Certified by Soil Association Certification Licence Number DK22283 Experience Frugi's commitment to sustainable kidswear with...
Toy mouse dressed as a cowboy riding a wooden rocking horse on a white background

Cowboy Mouse on Rocking Horse, Little Brother

£31.00
This Maileg Cowboy Mouse & Rocking Horse set is made for big adventures in miniature. Dressed in jeans, a scarf, and a classic cowboy hat, the cowboy mouse is ready...
Pack of Ooly make no mistake! sparkle markers with colorful design on a white background

Ooly Make No Mistake! Erasable Markers Sparkle

£14.99
OOLY’s Erasable Glitter Markers are the sparkly, stress-free way to colour, doodle, and decorate—because mistakes don’t have to be permanent. This set of 12 sweet, shimmery colours lays down glittery...
Light blue dress with a polka dot skirt on a white background

Turquoise Spot Dress

£36.00
Bright, breezy, and made for twirling—our Turquoise Spot Dress brings instant party magic to birthdays, school discos, and festive family moments. With a comfy cotton bodice and a swishy soft...
Child wearing a pink shirt with a bee design on a yellow background

Caris Applique Top: Rhubarb/ Bee

£22.00 – £26.00
The Frugi Caris Appliqué Top in Rhubarb/Bee is a lovely everyday layer with a little extra “aww”. This long-sleeved top has a swing-shaped hem for an easy, comfy fit, plus...