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Plush toy with a yellow ring on a white background

Joe Teething Rattle

£9.50
This soft, comforting teething rattle features Joe the dragon — perfect for little hands to grab, shake, and chew. It adds extra sensory fun with subtle bell and crinkly paper...
Girl with colorful hair clips in her hair against a plain background
Best Seller

My First Hair Accessories - Pastel

£12.00
We’re so excited to bring you this super little starter pack — perfect for little ones trying out new styles. With seven pairs of adorable accessories in the cutest colour...
Unicorn and start hair accessories in a child's hair

Dreamy Unicorn Mini Clic Clacs

£9.00
Bring a burst of joy to their hair with our Dreamy Unicorn mini hair clips. These tiny clips in a cute, colourful pastel palette are perfect for sprinkling a little...
Child with colorful hair clips in their hair against a plain background

Dreamy Unicorn Mini Clips

£12.00
Bring a burst of joy to their hair with these Dreamy Unicorn mini clips. In a cute pastel palette, they’re perfect for adding a little magic to everyday outfits, party...
Young girl wearing a colorful decorative hair clip with 'Happy Birthday' text.

Birthday Diva Wow Birthday Badge

£12.00
Make birthdays feel extra special with our snazzy reusable birthday badge — a beautifully bright celebration of colour they’ll want to wear year after year. It features a central embroidered...
Iori Printed T-Shirt: Lichen/ Sunshine
Best Seller

Iori Printed T-Shirt: Lichen/ Sunshine

£18.00£22.00
The Frugi Iori Printed T-Shirt in Lichen/Sunshine is an easy everyday tee for warm-weather adventures. With short sleeves and a cheerful printed design, it’s perfect for playdays, park trips and...
Card with animal illustrations and number '4' on a beige background

Age 4 Birthday Card | Milestone Age Cards | Kids Cards

£3.50
This fourth birthday card features artwork of lots of dogs and cats clustered around the '4 Today' caption, some of them wearing party hats and ready to celebrate! The gender...
Greeting card with elephant design and 'hello little one' text, next to a pen and envelope on a beige background.

Elephant New Baby Card | New Parent Card | Baby Cards

£3.50
A small baby elephant curls its trunk and tail together with its parent, side by side on this new baby card that is perfect for celebrating a growing family. This...
Greeting card with a stork carrying a baby in a bundle, text 'Welcome Little One', on a beige background.

Stork New Baby Card | Gender Neutral Baby Cards | Adoption

£3.00
Gender-neutral, unisex new baby card. An elegant stork flies gracefully in front of a rising sun, delivering a bundle of joy on the front of the the tarot card style...
Children's Cutlery Set - Wild Wonders

Children's Cutlery Set - Wild Wonders

£8.00
Wild Wonders children’s spoon and fork cutlery set in a carry case.
Norah 2PK Tights: Bumblebee/Flowers

Norah 2PK Tights: Bumblebee/Flowers

£19.20£20.80
2pk Knitted tights with contrasting heels and toes. GOTS Made with Organic Materials Certified by Soil Association Certification Licence Number DK22283 Frugi leads in ethical children's fashion with their GOTS-certified...
Snuggle Fleece: Tulip Fun Flowers

Snuggle Fleece: Tulip Fun Flowers

£20.00£22.00
Cosy, organic snuggle fleece. Front popper placket. GOTS Organic Certified by Soil Association Certification Licence Number DK22283. This garment is part of Frugi’s Circular Collection, meaning it has been designed...
ThreadBear Little Peeps Tommy Toadstool - Matchbox doll 12cm

ThreadBear Little Peeps Tommy Toadstool - Matchbox doll 12cm

£16.00
Meet Tommy Toadstool, a tiny matchbox doll from ThreadBear Design with a big personality. With his sweet toadstool hat and storybook charm, he feels straight out of classic British children’s...
Beach Mouse with Float, Little Sister - Red Dot

Beach Mouse with Float, Little Sister - Red Dot

£22.00
This summer set exist of a little sister mouse dressed in a blue coloured swimsuit with her red dotted float around the stomach. She is now ready for a safe...
Mustard Made Locker | The Shorty | Mustard
Best Seller

Mustard Made Locker | The Shorty | Mustard

£139.00£125.10
Mustard Made’s Shorty locker is short and oh-so-sweet! It comes in left and right opening options, making it the perfect bedside table for whichever side of the bed you sleep...
Jacob's Ladder | FSC® Certified wood | 3+ Cause and effect introduction

Jacob's Ladder | FSC® Certified wood | 3+ Cause and effect introduction

£7.00
The tactile nature of our Jacob’s Ladder invites kids to experiment with movement and motion. Exploring the unique mechanism will also help to strengthen children’s fine motor skills and hand-eye coordination. A perfect...
Miffy Corduroy ECO Lilac 23cm

Miffy Corduroy ECO Lilac 23cm

£22.00
Miffy Corduroy Lilac 23cm. The colourful Miffy plush collection consists of numerous fabrics and trendy colors, we believe there is a Miffy design for everyone. Made from at least 90%...
Smileys Mini Gift Bag

Smileys Mini Gift Bag

£2.75
Add a touch of fun to your gifts with the Smileys Mini Gift Bag! Designed by Hartland Brooklyn, this bag is sure to bring a smile to anyone's face. Perfect...
Japanese Paper Balloon Cards - Pig

Japanese Paper Balloon Cards - Pig

£4.25
Risograph printed card with accents of fluorescent ink. Each card has a paper balloon inside that corresponds with the character on the front of the card. Blank inside for your...
ThreadBear Little Peeps Binky Bunny | Sustainable Materials | 2Y+ Imaginative Play

ThreadBear Little Peeps Binky Bunny | Sustainable Materials | 2Y+ Imaginative Play

£16.00
Binky bunny a wonderful dol finished in the softest quality fabrics. Take this toy with you on an adventure, he fits perfectly in your pocket! Great for little hands. Binky...
Dino Day Sleepsuit (GOTS)

Dino Day Sleepsuit (GOTS)

£26.00
Make changing time easy peasy with this gorgeous zip opening sleepsuit. With cosy cuffs, integrated scratch mitts up to six months and a zip guard for protection under the chin,...
Bobby Applique Top: Moss Stripe/Tractor

Bobby Applique Top: Moss Stripe/Tractor

£20.00£22.00
This long-sleeved Bobby Appliqué Top from Frugi is made from soft GOTS certified organic cotton. In a Moss Stripe with a Tractor appliqué on the front, this baby and toddler...
FSC®-Certified Farmyard Wooden Animal Tumbling Tower | 3-5Y Coordination

FSC®-Certified Farmyard Wooden Animal Tumbling Tower | 3-5Y Coordination

£13.00
This tumbling tower is a great fun game for 1 or more players! Build up the blocks in layers of 3, take turns to roll the dice and remove the...
4 - Four - Dalmatian - Animal Themed - Number Cards - Kids

4 - Four - Dalmatian - Animal Themed - Number Cards - Kids

£3.50
Dalmatian Dog Themed Four Year Old Birthday Card - Designed for our Artist Series by Ashley Le Quere. A6 Gold Foiled Greeting Card, blank inside, printed on Tintoretto Gesso which...