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Colorful Miffy toy figures with a box in the center on a gradient background
Best Seller

Miffy Colourful Surprise Collection- Blind Box

$27.00
Meet the Miffy Colourful Collection – a playful twist on Mr Maria’s beloved Bundle of Light! Each adorable Miffy comes in a surprise colour, packaged in a fun blind box,...
Dusty Pink Checkered Flares- Child
Best Seller

Dusty Pink Checkered Flares- Child

$33.00 – $34.00
Introducing our brand new organic cotton flared leggings - the perfect addition to any eco-friendly ensemble! Made from 100% organic cotton, these leggings are not only soft and comfortable, but...
Colorful children's sandals with a yellow strap on a white background
Best Seller

Seaside Sandal: Hotchpotch/ Rainbow

$28.00 – $30.00
The Frugi Seaside Sandal in Hotchpotch/Rainbow is made for warm-weather adventures, from holidays and beach days to everyday play. The upper, insole and lining are crafted from 100% soft, durable...
Colorful children's t-shirt with a sun design on a white background
Best Seller

Iori Printed T-Shirt: Lichen/ Sunshine

$13.00 – $15.00
The Frugi Iori Printed T-Shirt in Lichen/Sunshine is an easy everyday tee for warm-weather adventures. With short sleeves and a cheerful printed design, it’s perfect for playdays, park trips and...
Light blue dress with a polka dot skirt on a white background
Best Seller

Turquoise Spot Dress

$49.00
Bright, breezy, and made for twirling—our Turquoise Spot Dress brings instant party magic to birthdays, school discos, and festive family moments. With a comfy cotton bodice and a swishy soft...
Coral Sparkle Dress
Best Seller

Coral Sparkle Dress

$49.00
Bright, happy, and made for twirling—this coral sparkle dress brings instant party magic to birthdays, school discos, and festive family moments. Say hello to shimmer and smiles. Our Coral Sparkle...
Child in a colorful swimsuit holding a toy on a wooden deck with ocean view
Best Seller

Little Sun Safe Suit: Rainbow Bright/ Fish

$38.00 – $41.00
The Frugi Little Sun Safe Suit in Rainbow Bright/Fish is made for carefree splash sessions and sunny-day adventures. With 3/4 sleeves and long shorts for extra coverage, it’s ideal for...
A wooden table with a chalkboard panel and a hidden compartment in the center, designed for children.
Best Seller

Forest Table | Upcycled Wood | 3Y+ Sustainable Nursery Decor

$115.00
Designed and made by Tender Leaf Toys, this stylish plywood table is a clever little hub for play and creativity. Lift the central chalkboard panel to reveal a hidden compartment—perfect...
Miffy Bundle of Light
Best Seller

Miffy Bundle of Light

$27.00
OUR BUNDLE OF LIGHT This series ofĀ collectablesĀ consists of little bundles of joy. Each of them created to help you create little moments of light. Collect them for a happyĀ displayĀ on your...
Stuffed mice bride and groom dolls in wedding outfits in front of keepsake box.
Best Seller

Wedding Mice Couple in Box, Mum and Dad

$100.00
A beautiful Maileg love story in one box: the Wedding Mice Couple (Mum & Dad) arrive dressed for the big day — Mum in a long white dress with lace...
Ooly Body Doodlers Face & Body Crayons - Set of 12 Colors
Best Seller

Ooly Body Doodlers Face & Body Crayons - Set of 12 Colors

$18.00
Get dressed up with OOLY’s Body Crayons and turn any day into a face-painting, costume-making kind of day. Feeling like a clown? A punk rocker? A human flower? With 12...
Shore Towelling Romper: Ridge to Reef
Best Seller

Shore Towelling Romper: Ridge to Reef

$18.00 – $19.00
This raglan short-sleeved towelling romper is made for warm-weather wriggles and easy changes. It’s soft, breathable and comfy thanks to GOTS-certified organic cotton, with a front raglan seam and handy...
White dress with a textured skirt on a white background
Best Seller

White & Gold Sparkle Dress

$49.00
Bright, happy, and made for twirling—this white & gold sparkle dress brings instant party magic to birthdays, school discos, and festive family moments. Say hello to shimmer and smiles. Bob...
Cover of 'The Story Orchestra: I Can Play Vol. 1 Sound Book', featuring colorful illustrations of musical notes, shapes, and animals, along with a piano keyboard.
Best Seller

Story Orchestra: I Can Play Vol. 1 Sound Book

$23.00
From The Story Orchestra series, this beautifully illustrated first piano sound book helps little ones play real tunes with confidence. Colour and shape codes match up to the 14 piano...
Little girl in a blue dress with rainbows and stingray.
Best Seller

Spring Skater Dress: Rainbow Rays

$23.00 – $25.00
Bring a little sunshine to their wardrobe with the Frugi Spring Skater Dress in Rainbow Rays. Made from soft printed jersey with short sleeves and a full, swishy skirt, it’s...
Bees Organic Towelling Romper
Best Seller

Bees Organic Towelling Romper

$36.00$15.00
The perfect summer holiday outfit to keep little ones and comfy, especially on the beach or by the pool. Pop on this soft all-in-one and they're ready to go! Extra...
Child wearing a pink shirt with a bee design on a yellow background
Best Seller

Caris Applique Top: Rhubarb/ Bee

$30.00 – $36.00
The Frugi Caris AppliquĆ© Top in Rhubarb/Bee is a lovely everyday layer with a little extra ā€œawwā€. This long-sleeved top has a swing-shaped hem for an easy, comfy fit, plus...
Children's shorts with a colorful Aloha print, featuring palm trees, boats, and geometric patterns, made from organic cotton.
Best Seller

Edie Shorts- Aloha

$15.00 – $17.00
Crafted from soft and durable GOTS certified organic cotton, these Edie Shorts from Frugi are ready for summertime fun. In an Aloha print, these kids' shorts have a stretchy rib...
Grass & Air Kids Orange Colour-Changing Sandals


Best Seller

Grass & Air Kids Orange Colour-Changing Sandals



$25.00 – $27.00
Grass & Air colour-changing sandals will be joining little feet on more adventures this summer. Our kids open-toe sandals with contrasting coloured soles are bursting with fun features. Just add...
Miniature fish and chip shop with a penguin figure on pebbles by the sea.
Best Seller

Sandy's Beach Hut

$85.00
Meet Sandy the Seagull and her family down on the beach where they have inhabited a small beach hut and turned it into a fish and chips stall! Set on...
Stuffed mouse toy in a matchbox-style packaging with vintage design elements.
Best Seller

Big Brother Mouse in Matchbox

$39.00
A classic Maileg item, this mouse is ready for hours of play and sleeps soundly in its little matchbox. The clothes and bedding are made of soft fabrics with unique...
Ooly x Peanuts: Double-Ended Brush & Stamp Markers (Set of 6 / 12 Colors)
Best Seller

Ooly x Peanuts: Double-Ended Brush & Stamp Markers (Set of 6 / 12 Colors)

$21.00
Double the fun with the OOLY x Peanuts Double-Ended Stamp Markers—made for little artists who love Snoopy, Charlie Brown, and the whole Peanuts gang. Each marker has two ends: a...
Pair of blue baby shoes with fish design on a white background
Best Seller

Valley Pre Walkers: Navy Blue/ Bee

$38.00
The Frugi Valley Pre Walkers in Navy Blue/Bee are a gorgeous first-shoe option for little crawlers and cruisers. Made from 100% soft, durable chrome-free leather, they’re breathable and designed to...
A white Snoopy figurine with a black nose and black eyes, sitting on a plain white background.
Best Seller

Snoopy Bundle of Light

$27.00
A bundle of light for a moment of shine — this Snoopy Bundle of Light is a cheerful little companion for shelves, bedside tables or cosy corners, and makes a...