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Norah 2PK Tights: Bumblebee/Flowers
£19.20 – £20.80
2pk Knitted tights with contrasting heels and toes. GOTS Made with Organic Materials Certified by Soil Association Certification Licence Number DK22283 Frugi leads in ethical children's fashion with their GOTS-certified...
Rose Pu Showerproof Bootie
£18.00
Meet the new bootie in our popular Rose! These booties are perfectly designed for little ones taking their first steps. Our soft Rose is a delicate colour that brings charm...
Khaki Green Pu Showerproof Bootie
£18.00
Meet the new bootie in khaki green! These booties are perfect for babies who are starting on their first adventures. Our neutral Khaki Green pairs as well with our classic...
Geothermal Grey Pu Kids Bucket Hat
Introducing an essential addition to your children's rainy day wardrobe: waterproof bucket hats made from our beloved PU fabric, renowned for its soft touch. This hat is can be shopped...
Geo Thermal Grey Beanie
Introducing our new children’s beanies, part of our Fjords collection. Available in our cool and neutral Georthermal Grey, this casual chunky knit beanie merges classic style with warmth. This beanie...
Amethyst Purple Kids Bucket Hat
Introducing an essential addition to your children's rainy day wardrobe: waterproof bucket hats made from our beloved PU fabric, renowned for its soft touch. This hat is can be shopped...
Little Adventurers Backpack- Be Hoppy!
£20.00
Recycled Polyester made from post-consumer recycled plastic. Features include, reflective print, hanging loop, front zipped pocket, lovely Frugi zip pulls shaped as a cloud, cloud shaped name badge and adjustable...
Rock My Socks 3 pack- Butterfly Multipack
£12.00 – £12.80
Rock My Socks for Happy Feet! This super soft 3-pack in Butterfly is designed to keep growing feet comfy and cheerful. Crafted from cosy GOTS certified organic cotton, these socks...
Heart Sunglasses Black
£7.00
Spread the Love with Heart-Shaped Sunglasses! Let your little one shine brighter than the sun with these adorable heart-shaped sunglasses. Perfect for outdoor adventures, they feature a lightweight, comfortable nose...
Round Sunglasses Black
£7.00
Welcome the Sunshine with Round Sunglasses! Let your little adventurer step out in style with these charming round sunglasses. Designed for sunny days and endless fun, they feature a lightweight,...
Bees Babies Hooded Beach Poncho
After a dip, keep your water baby cosy with this hooded poncho towel! It's super snuggly and warm, and made from beautifully soft organic cotton that's extra absorbent and comfy...
Bees Organic Towelling Romper
The perfect summer holiday outfit to keep little ones and comfy, especially on the beach or by the pool. Pop on this soft all-in-one and they're ready to go! Extra...
Fluffy Easter Basket
Our ever popular Easter bunny basket is back and this year it's got a fabulously fluffy new look! Seriously soft fur and a pretty floral print fabric lining make this...
Norah Ribbed Tights 2 Pack: Bumblebee/Colourblock
£20.00 – £23.20
This 2-pack of Norah Ribbed Tights from Frugi, in a Bumblebee and Colourblock design, are made with soft organic cotton. With contrasting coloured heels and toes, these tights have a...
Orchid Pink Colour-Changing Kids Wellies
£28.00
Cut through the cool grey of winter with a flash of orchid pink wellies. Statement kids wellies to match rosy cheeks. A Winter Bright that will last for all seasons....
Norah 2pk Tights: Bumblebee Breton/ Navy Blue Floral
£19.20 – £20.80
This 2-pack of Norah Tights from Frugi, in a Bumblebee Brenton or Navy Blue Floral design, is made with soft organic cotton. With contrasting coloured heels and toes, these tights...
Khaki Green Colour-Changing Kids Wellies
£28.00
The soothing cornflower blue, new to our short kids wellies is bursting with refreshing tones and endless summer possibilities. Give your child a spring in their step with our new...
Little Sprout Baby Hat
The perfect ribbed organic cotton hat to keep your little one snug and cosy. Featuring a gorgeous olive print. Complete the look with the matching range for an adorable outfit...
Transparent Colour Changing Umbrella- Fantasy
£18.00
Who doesn’t like the rain? Your little ones will soon love it with this Magic Colour Changing Umbrella—every time you head out, the design transforms into colour for instant rainy-day fun....
Dinosaur Comforter Soft Orange
£15.50
Cuddle, soothe, and snuggle — our Dino Lovey is a sweet, comforting companion for babies and toddlers. With a soft, flat body and a plush stuffed head and tail, it’s...
Dinosaur Comforter Petrol Blue
£15.50
Cuddle, soothe, and snuggle — our Dino Lovey is a sweet, comforting companion for babies and toddlers. With a soft, flat body and a plush stuffed head and tail, it’s...
Grass & Air Kids Orange Colour-Changing Sandals
£18.00 – £20.00
Grass & Air colour-changing sandals will be joining little feet on more adventures this summer. Our kids open-toe sandals with contrasting coloured soles are bursting with fun features. Just add...
Navy Kids Welly Socks
Our new Wellie Socks are made from the cosiest super soft fleece in Navy. They are formed from flat-lock seams for additional comfort to your child’s feet. Our expanded range...
Arctic Cub: Navykin
This modern take on a classic trapper has a vibrant turquoise faux fur trim and is super soft and snuggly – with ears that can be worn up or down....
