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Kiera Knitted Dress: Boat Blue/ Puffins
£36.00
This long-sleeved fine gauge knitted dress is a cosy-cute wardrobe hero, finished with a beautiful jacquard design for that extra-special look (without sacrificing comfort). Thoughtfully made for little ones, it...
Shay 2 Pack Body: Highland Stripe/ Wild Cat
£26.00
This 2-pack of kimono-style bodies is a brilliant baby essential for easy, fuss-free changes. You’ll get one long-sleeved body and one short-sleeved body, both with front popper fastenings for quick...
Easy On Top: Bumblebee Breton/ Highlands
£22.00
This easy-to-wear long-sleeved T-shirt is made for everyday adventures — with Frugi’s clever Fit for Longer details so it can grow with your little one and last up to two...
Fun Fold Over Socks 2 Pack: Highlands Multipack
£13.00
Add a little fun to everyday outfits with this 2-pack of knitted socks from Frugi. Each pair features a comfy fold-over cuff with a hidden Frugi surprise design—perfect for little...
Grippy Socks 2 Pack: Wild Cats Multipack
£13.00
Frugi’s Grippy Socks 2 Pack are ready for little adventures, with fun designs and grippy soles to help keep little ones steady as they practise those first steps. Made with...
Little Knitted Leggings: Boat Blue/ Guinea Pig
£15.00
These patterned knitted leggings are made for little crawlers and busy explorers, with an adorable guinea pig character on the bottom—so there’s always something cute to show off while they’re...
Super Special 2 Pack Body: Stripe/ Highland Fields
£26.00
This 2-pack of envelope neck bodies is a brilliant everyday essential—soft, breathable, and designed to make changes quick and fuss-free. Each body features an envelope neck and popper fastenings between...
Zelah Zip Up All in One: Rainbow Koala Cuddles
£26.00
Bedtime snuggles start with Frugi’s Zelah Zip Up All In One—a cosy favourite for winding down after a busy day of adventures. Made from super-soft organic cotton interlock, it features...
Little Knitted Leggings: Rainbow Stripe/ Space
£15.00
Perfect — the image makes it much clearer. These are rainbow stripe leggings with a cute space-themed bum print (smiley planet with a rainbow shooting star) plus little star details...
Jo & Nic's Crinkly Cloth Books - What Makes A Family
£15.00
Jo & Nic’s Crinkly Cloth Books – What Makes a Family (NT78) is a brilliant sensory cloth book designed to look, feel, and even sound like a tiny crinkly newspaper....
Activity Cushion Lena the Unicorn
£30.50
This rainbow tummy-time activity cushion is designed for babies from 3 months+, turning time on their tummy into a comfy, magical moment of discovery. Featuring Lena the unicorn and friends,...
ThreadBear Little Peeps Danny Dinosaur - Matchbox doll 12cm
£17.00
ThreadBear Little Peeps Danny Dinosaur is a pocket-sized pal with a big imagination. Dressed in a green velour dinosaur disguise and finished with a sweet embroidered face, Danny is made...
Listen To The Carnival of Animals
£10.99
This internationally bestselling sound board book introduces babies and toddlers to beautiful classical music with five real-life audio clips from French composer Camille Saint-Saëns’ The Carnival of the Animals. With...
Listen to the Dance Music
£10.99
This internationally bestselling sound board book brings music and movement to life for babies and toddlers with five real-life dance sounds. With a button on every spread, little ones can...
Listen to the Things That Go
£9.99
This internationally bestselling sound board book is packed with amazing real-life vehicle noises—perfect for babies and toddlers who love pressing buttons and shouting “again!”. With a button on every spread,...
Where's Mr Unicorn? | Felt Flaps
£6.99
Where’s Mr Unicorn? is part of the original, award-winning Felt Flap series—stylish, sturdy board books that are perfect for babies and toddlers. With five bright spreads and friendly characters hiding...
Disney Princess Block (An Abrams Block Book) - Enchantment for Fans of Every Age (Board Book)
£13.99
Disney Princess Block is the next title in the bestselling Block Book series, inviting little readers to learn what it really means to be royal—alongside all their favourite Disney Princesses....
Disney Block (An Abrams Block Book) - Magical Moments for Fans of Every Age (Board Book)
£13.99
Disney’s classic animated films come to life in the next magical instalment of the bestselling Abrams Block Book series. Each chunky, beautifully designed spread showcases beloved characters and unforgettable moments...
Lullaby friends, Mouse rattle - Nature
£16.00
The Maileg Lullaby Friends Rattle is a beautiful first toy for babies—perfectly shaped for small hands and designed with a gently stimulating rattle sound to encourage sensory play. Made from...
One Lucky Baby Greeting Card
£4.00
One Lucky Baby Greeting Card (A6) is a sweet way to welcome a brand-new arrival—designed by Seedlings for the little one who’s ready to charm the world. It’s simple, heartfelt,...
Duck & Friends
£10.99
Make bath time feel like a little river adventure with this colour-changing sensory bath book from Wee Gallery. Just dip it in water and watch the magic happen—Duck is looking...
Wee Gallery Touch And Feel: Scales
£8.99
Wee Gallery: Touch-and-Feel Scales is a stylish, interactive board book that puts a fresh twist on the classic touch-and-feel format. Across seven engaging spreads, little ones meet adorable animals with...
Whale & Friends
£10.99
Make bath time feel like a little bit of magic with this colour-changing sensory bath book from Wee Gallery. Just dip it in water and watch the bold black-and-white sea...
Rainbow Playmat Set in Sage
£75.00 – £450.00
Our bestselling Rainbow baby playmat is now available in NEW Sage + Cream. The perfect addition to your baby's play area our playmats are made with premium, non-toxic eva foam,...
