Price is having a moment and honestly, it makes sense. With the cost of living still squeezing family budgets, parents are being more intentional than ever about what they buy for their kids.
But here’s the interesting part: while price is a big deciding factor in purchases, it’s not the main vote. Parents aren’t just looking for the cheapest option, they’re looking for value. The kind that holds up to real life, real play, and real washing.
Price-conscious doesn’t mean “cheap”
Most parents I speak to aren’t trying to cut corners. They’re trying to make smart choices.
They want to feel confident that when they spend £30–£40 on a piece of clothing, it’s going to:
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Last longer than a few wears
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Survive the playground (and the washing machine)
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Still look lovely enough to pass on
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Feel good on their child’s skin
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Align with their values (less waste, better materials, better sourcing)
That’s why “cheap” and “good value” aren’t the same thing.
Shop our Swimwear Collection Here
Investment pieces, not impulse buys
At Edith & Blanche, we price for longevity—because we curate and make pieces that are designed to be worn, loved, and handed down.
Fast fashion is built for quick turnover. It’s often cheaper upfront, but it can cost more over time when items lose shape, fade, bobble, or tear—and then need replacing.
Quality pieces cost more at the till, but they’re made to keep going. And when you look at the cost per wear (or cost per child), the maths can be surprisingly reassuring.
Shop Edith & Blanche Originals Here
A tiny detail that says everything about quality
One of my favourite little “tells” in well-made children’s clothing is the name label.
Some brands we stock, like Frugi, include three lines for children’s names on the inside tag. That’s not an accident, it’s a quiet design choice that assumes the garment will be passed down to at least three children.
It’s such a simple detail, but it captures the whole point: these pieces are made to be worn, washed, loved, and then worn again.
Shop Frugi Spring Collection Here
The “real cost” maths (simple, but powerful)
Let’s take a £40 organic cotton dress.
If it’s worn by one child for a season, it might feel like a big spend.
But if that same dress is worn by 2–3 children (siblings, cousins, friends, or passed on), the cost shifts:
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£40 worn by 2 children = £20 per child
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£40 worn by 3 children = £13.33 per child
And that’s before you factor in resale value.
Many well-made kids’ brands hold their value because they’re still in great condition after months of wear. If you resell it for even £10–£15, your cost drops again.
Suddenly, that “expensive” dress starts to look like a really sensible decision.
Shop Frugi Here
What you’re paying for (and why it matters)
When you choose quality children’s clothing, you’re not just paying for a label. You’re paying for things that make a difference day to day.
With Edith & Blanche clothing in particular, longevity comes from two places:
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High standards in materials and production—we’re picky about fabric quality, how things are made, and the finishing details that stop items from wearing out quickly.
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Designing for how children actually move—kids don’t sit still. So we look for (and design) pieces that allow for wriggling, crawling, climbing, running, and big stretches, with durability and flexibility where it counts.
In other words: fewer “why is this already ruined?” moments.
Shop Frugi Spring Collection Here
The smart choice isn’t always the cheapest
If you’re feeling more budget-conscious right now, you’re not alone—and you don’t need to buy loads.
A small wardrobe of well-chosen, hard-working pieces can go further than a drawer full of “bargains” that don’t last.
If you’re shopping with us, you’re choosing:
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Fewer pieces, better made
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Lower cost per wear over time
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Less waste (and less stress)
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Clothing that’s made for childhood, not just for photos
Shop Frugi Spring Collection Here
A gentle reminder: you deserve to feel good about what you buy
If you’ve ever hesitated before clicking “checkout” because something felt like an investment, I get it.
But if that piece is going to be worn on repeat, passed down, and still look great at the end of it… that’s not an impulse buy. That’s a smart one.
And if you ever want help choosing pieces that will work hardest in your child’s wardrobe (or make the best gifts), just drop us a message - we’re always happy to help.
