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Colorful Miffy toy figures with a box in the center on a gradient background
Best Seller

Miffy Colourful Surprise Collection- Blind Box

$28.00
Meet the Miffy Colourful Collection – a playful twist on Mr Maria’s beloved Bundle of Light! Each adorable Miffy comes in a surprise colour, packaged in a fun blind box,...
Dusty Pink Checkered Flares- Child
Best Seller

Dusty Pink Checkered Flares- Child

$34.00 – $35.00
Introducing our brand new organic cotton flared leggings - the perfect addition to any eco-friendly ensemble! Made from 100% organic cotton, these leggings are not only soft and comfortable, but...
Colorful children's sandals with a yellow strap on a white background
Best Seller

Seaside Sandal: Hotchpotch/ Rainbow

$29.00 – $30.00
The Frugi Seaside Sandal in Hotchpotch/Rainbow is made for warm-weather adventures, from holidays and beach days to everyday play. The upper, insole and lining are crafted from 100% soft, durable...
Colorful children's t-shirt with a sun design on a white background
Best Seller

Iori Printed T-Shirt: Lichen/ Sunshine

$13.00 – $16.00
The Frugi Iori Printed T-Shirt in Lichen/Sunshine is an easy everyday tee for warm-weather adventures. With short sleeves and a cheerful printed design, it’s perfect for playdays, park trips and...
Light blue dress with a polka dot skirt on a white background
Best Seller

Turquoise Spot Dress

$50.00
Bright, breezy, and made for twirling—our Turquoise Spot Dress brings instant party magic to birthdays, school discos, and festive family moments. With a comfy cotton bodice and a swishy soft...
Coral Sparkle Dress
Best Seller

Coral Sparkle Dress

$50.00
Bright, happy, and made for twirling—this coral sparkle dress brings instant party magic to birthdays, school discos, and festive family moments. Say hello to shimmer and smiles. Our Coral Sparkle...
Child in a colorful swimsuit holding a toy on a wooden deck with ocean view
Best Seller

Little Sun Safe Suit: Rainbow Bright/ Fish

$39.00 – $42.00
The Frugi Little Sun Safe Suit in Rainbow Bright/Fish is made for carefree splash sessions and sunny-day adventures. With 3/4 sleeves and long shorts for extra coverage, it’s ideal for...
A wooden table with a chalkboard panel and a hidden compartment in the center, designed for children.
Best Seller

Forest Table | Upcycled Wood | 3Y+ Sustainable Nursery Decor

$118.00
Designed and made by Tender Leaf Toys, this stylish plywood table is a clever little hub for play and creativity. Lift the central chalkboard panel to reveal a hidden compartment—perfect...
Miffy Bundle of Light
Best Seller

Miffy Bundle of Light

$28.00
OUR BUNDLE OF LIGHT This series ofĀ collectablesĀ consists of little bundles of joy. Each of them created to help you create little moments of light. Collect them for a happyĀ displayĀ on your...
Stuffed mice bride and groom dolls in wedding outfits in front of keepsake box.
Best Seller

Wedding Mice Couple in Box, Mum and Dad

$103.00
A beautiful Maileg love story in one box: the Wedding Mice Couple (Mum & Dad) arrive dressed for the big day — Mum in a long white dress with lace...
Ooly Body Doodlers Face & Body Crayons - Set of 12 Colors
Best Seller

Ooly Body Doodlers Face & Body Crayons - Set of 12 Colors

$18.00
Get dressed up with OOLY’s Body Crayons and turn any day into a face-painting, costume-making kind of day. Feeling like a clown? A punk rocker? A human flower? With 12...
Shore Towelling Romper: Ridge to Reef
Best Seller

Shore Towelling Romper: Ridge to Reef

$18.00 – $20.00
This raglan short-sleeved towelling romper is made for warm-weather wriggles and easy changes. It’s soft, breathable and comfy thanks to GOTS-certified organic cotton, with a front raglan seam and handy...
White dress with a textured skirt on a white background
Best Seller

White & Gold Sparkle Dress

$50.00
Bright, happy, and made for twirling—this white & gold sparkle dress brings instant party magic to birthdays, school discos, and festive family moments. Say hello to shimmer and smiles. Bob...
Story Orchestra: I Can Play Vol. 1 Sound Book | Ages 0-5Y Musical Education
Best Seller

Story Orchestra: I Can Play Vol. 1 Sound Book | Ages 0-5Y Musical Education

$24.00
From the The Story Orchestra series, a beautifully illustrated first piano sound book! Colour and shape codes correspond to the 14 keys, so kids can learn easy 8-bar, one-finger melodies....
Little girl in a blue dress with rainbows and stingray.
Best Seller

Spring Skater Dress: Rainbow Rays

$24.00 – $25.00
Bring a little sunshine to their wardrobe with the Frugi Spring Skater Dress in Rainbow Rays. Made from soft printed jersey with short sleeves and a full, swishy skirt, it’s...
Bees Organic Towelling Romper
Best Seller

Bees Organic Towelling Romper

$36.00$18.00
The perfect summer holiday outfit to keep little ones and comfy, especially on the beach or by the pool. Pop on this soft all-in-one and they're ready to go! Extra...
Child wearing a pink shirt with a bee design on a yellow background
Best Seller

Caris Applique Top: Rhubarb/ Bee

$31.00 – $36.00
The Frugi Caris AppliquĆ© Top in Rhubarb/Bee is a lovely everyday layer with a little extra ā€œawwā€. This long-sleeved top has a swing-shaped hem for an easy, comfy fit, plus...
Children's shorts with a colorful Aloha print, featuring palm trees, boats, and geometric patterns, made from organic cotton.
Best Seller

Edie Shorts- Aloha

$16.00 – $17.00
Crafted from soft and durable GOTS certified organic cotton, these Edie Shorts from Frugi are ready for summertime fun. In an Aloha print, these kids' shorts have a stretchy rib...
Grass & Air Kids Orange Colour-Changing Sandals


Best Seller

Grass & Air Kids Orange Colour-Changing Sandals



$25.00 – $28.00
Grass & Air colour-changing sandals will be joining little feet on more adventures this summer. Our kids open-toe sandals with contrasting coloured soles are bursting with fun features. Just add...
Sandy's Beach Hut
Best Seller

Sandy's Beach Hut

$87.00
Meet Sandy the Seagull and her family down on the beach where they have inhabited a small beach hut and turned it into a fish and chips stall! Set on...
Stuffed mouse toy in a matchbox-style packaging with vintage design elements.
Best Seller

Big Brother Mouse in Matchbox

$39.00
A classic Maileg item, this mouse is ready for hours of play and sleeps soundly in its little matchbox. The clothes and bedding are made of soft fabrics with unique...
Ooly x Peanuts: Double-Ended Brush & Stamp Markers (Set of 6 / 12 Colors)
Best Seller

Ooly x Peanuts: Double-Ended Brush & Stamp Markers (Set of 6 / 12 Colors)

$21.00
Double the fun with the OOLY x Peanuts Double-Ended Stamp Markers—made for little artists who love Snoopy, Charlie Brown, and the whole Peanuts gang. Each marker has two ends: a...
Pair of blue baby shoes with fish design on a white background
Best Seller

Valley Pre Walkers: Navy Blue/ Bee

$39.00
The Frugi Valley Pre Walkers in Navy Blue/Bee are a gorgeous first-shoe option for little crawlers and cruisers. Made from 100% soft, durable chrome-free leather, they’re breathable and designed to...
A white Snoopy figurine with a black nose and black eyes, sitting on a plain white background.
Best Seller

Snoopy Bundle of Light

$28.00
A bundle of light for a moment of shine — this Snoopy Bundle of Light is a cheerful little companion for shelves, bedside tables or cosy corners, and makes a...