New Baby Toys

Thoughtfully chosen for the tiniest explorers, this collection brings together beautiful, eco-friendly toys for newborns to 12 months. From soothing rattles and comforters to sensory play mats and baby mobiles, everything here is designed to nurture early development — gently, naturally, and joyfully. Whether you're welcoming a new baby or searching for the perfect gift, you're in the right place.

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Uncle Goose Wooden Blocks - Cubelings Sea

Uncle Goose Wooden Blocks - Cubelings Sea

£20.00£10.00
Your favourite underwater creatures… squared. This fun 4-block animal set features a puffer fish, dolphin, octopus, and shark—ready to be mixed, matched, and “splashed” into all sorts of ocean adventures....
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Plush toy with a red hood and pink dress on a white background

Christmas Decoration - Reversible Glow-in-the-Dark Fabric Elf Bibbi

£10.00
Add a touch of magic to your holiday decor with Lilli, the reversible, glow-in-the-dark Christmas elf! This little red fabric elf loves to play hide-and-seek and brings a touch of...
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A plush stuffed monkey toy in light brown and cream, sitting against a plain white background.

14cm Keeleco Baby Marcel Monkey

£8.99
The Keeleco Baby Marcel Monkey Soft Toy is a tiny eco-friendly cuddle buddy, made and filled with 100% recycled polyester created from plastic waste. In a warm brown colour and...
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A plush penguin toy with a soft gray body, black and white head, and small black feet, photographed on a plain white background.

18cm Keeleco Baby Emperor Penguin

£8.99
The Keeleco Arctic Baby Emperor Penguin Soft Toy is a sweet, eco-friendly companion made and filled with 100% recycled polyester created from plastic waste. In a soft grey colour with...
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A plush stingray-shaped bath mat or toy in a muted teal-green color, featuring textured fabric panels, small yellow eyes, and a small yellow accent on the tail, shown on a plain white background.

Sting Ray Toy - Large

£27.00
This Large Ray soft toy is full of texture and character, with amazing fins made from a mix of patterned fabrics, shimmering copper thread, and a blend of short and...
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A plush toy horse with a dark brown body, white blaze and lower legs, and a golden-brown mane and tail, shown on a white background.

26cm Keeleco Horse

£14.00
The Keeleco Farm Horse Soft Toy is a gorgeous eco-friendly cuddle companion, made and filled with 100% recycled polyester created from plastic waste. In a warm brown shade with embroidered...
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A green plush alligator toy with an open mouth showing pink and yellow interior, photographed on a clean white background.

Alligator 52cm Crocodile Soft Plush Toy 100% Recycled

£20.00
This Keeleco Alligator Soft Toy by Keel Toys is a big, brilliantly huggable friend—approximately 52 cm long and made for serious cuddles. Made entirely from recycled plastic bottles (100% recycled...
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A plush toy Triceratops dinosaur in gray and cream corduroy fabric, featuring a yellow eye, set against a plain white background.

Keel Toys 26cm Keeleco Dinosaurs 100% Recycled

£10.99
The Keeleco 26cm Dinosaurs are a roar-some bunch of eco-friendly cuddle buddies from Keel Toys’ 100% recycled range. Manufactured and stuffed with 100% recycled polyester made from plastic waste, these...
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A pink beaded teething ring with three pastel-colored silicone tees: a yellow bird-shaped teer, a pale green snake-shaped teer, and a light pink flower-shaped teer. The brand name 'LITTLE DUTCH' is embossed on the pink ring.

Silicone Teething Toy Keychain Pink

£14.95
Those first teeth are a big milestone… but they can be tough on little gums. This keychain-shaped teething toy is a clever, multifunctional helper: a fun first toy to grab...
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A baby doll with dark brown skin and eyes, wearing a pink quilted long-sleeve dress with embroidered flowers and a matching pink bow headband, sitting on a soft pink and white floral blanket.

Baby Doll Yara

£24.95
Meet Baby Doll Yara—a sweet little doll that’s made for cuddles, care and cosy play. With a soft, cuddly body, she’s lovely to hold, and her sleepy eyes blink and...
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A baby lying on a soft beige blanket, wearing a beige knit footed one-piece outfit and holding a white muslin blanket with gold moon and star prints and a yellow star teether.

Cuddle Cloth With Teething Ring Newborn Naturals

£14.95
The Newborn Naturals Cuddle Cloth with Teething Ring is the perfect little comfort companion for babies from day one. Soft, lightweight and easy to hold, it gives little ones something...
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A close-up of a child holding a white plush bunny doll wearing a blue outfit with a yellow collar detail.

Miffy

£10.95
Meet Miffy, the iconic little bunny whose simple smile and gentle spirit have captured hearts for generations. Created by Dutch artist Dick Bruna, Miffy is loved for her timeless minimalist...
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A young boy in a white long-sleeve shirt holds up a yellow plush bunny toy wearing a brown aviator hat and goggles, set against a colorful blue and green background with a cartoon airplane.

Uncle Pilot

£17.95
Ready for adventure, the Miffy Uncle Pilot Soft Toy is dressed for take-off in a bright yellow aviator outfit, complete with a classic flying helmet and goggles. Inspired by the...
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A baby doll with blue eyes wearing a pink quilted cardigan, a matching floral romper, and a white bow headband, sitting on a soft pink blanket.

Baby Doll Philou

£24.95
Meet Baby Doll Philou—a sweet, snuggly doll made for little arms and big imaginations. With a soft, cuddly body, Philou is perfect for gentle play, and her sleepy eyes really...
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A baby sensory pillow featuring a pink and light blue rainbow design, adorned with a red ladybug toy, a wooden ring, and a small cloud pull, set against a plain white background.

Activity Cushion Lena the Unicorn

£30.50
This rainbow tummy-time activity cushion is designed for babies from 3 months+, turning time on their tummy into a comfy, magical moment of discovery. Featuring Lena the unicorn and friends,...
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A plush mouse toy in textured cream linen fabric with patterned peach and beige floral ears, a small brown stitched nose, and a tan fabric tag reading 'maileg' on a white background.

Lullaby friends, Mouse rattle - Nature

£16.00
The Maileg Lullaby Friends Rattle is a beautiful first toy for babies—perfectly shaped for small hands and designed with a gently stimulating rattle sound to encourage sensory play. Made from...
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Three plush rabbit toys with a blanket on a white background

Organic Baby Comforter, Rattle & Doll Bundle in Taupe + Gift Box

£38.00
The ThreadBear Taupe Baby Bunny Bundle is a gorgeous trio of first comforts for newborns—perfect for cuddles, soothing, and gentle sensory play. It includes a rabbit rattle toy, a baby...
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Three plush rabbit toys with a blanket on a white background

Organic Baby Comforter, Rattle & Doll Bundle in Cream + Gift Box

£38.00
The ThreadBear Cream Baby Bunny Bundle is a beautiful trio of first comforts, designed for cuddles, soothing, and gentle sensory play from day one. It includes a baby bunny comforter,...
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Three plush toys, a rabbit, a bear, and a deer, wearing scarves on a white background.

Knitted Animal Bundle + Gift Box (Bear, Deer, Hare)

£36.00
The ThreadBear Knitted Animal Bundle is a gorgeous little trio of soft friends—Fred Bear, Fearne the Deer, and Finbar the Hare—made for tiny hands and big cuddles. With its trendy,...
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Uncle Goose Wooden Blocks - Cubelings Insect

Uncle Goose Wooden Blocks - Cubelings Insect

£20.00£10.00
Your favourite forest mini-beasts… squared. This fun 4-block animal set features a bumblebee, butterfly, cricket, and spider—ready to be mixed, matched, and “buzzed” into all sorts of imaginative stories. It...
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Easter Egg Plush Toy – Soft, Handmade, and Plastic-Free: Pistachio Spot

Easter Egg Plush Toy – Soft, Handmade, and Plastic-Free: Pistachio Spot

£7.50
Celebrate spring with our Easter Egg Plush Toy — a soft, sustainable twist on a holiday classic. Hand-crocheted from 100% cotton yarn and filled with a snuggly polyester stuffing, it’s...
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Brown dinosaur-shaped plush toy with a pink interior on a white background

T-Rex Dinosaur Toy

£15.00
T-Rex Dinosaur Toy by ThreadBear Design The T-Rex toy is a perfect gift for children, finished in natural linen fabrics of the highest quality. This cuddly soft toy is a beautiful addition to...
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From the very first days, babies are taking in the world around them — every colour, texture, and sound a tiny lesson in how everything works. Our New Baby Toys collection is built around that idea: carefully chosen toys for ages newborn to 12 months that support early development while looking and feeling wonderful.

You'll find baby sensory toys, soft rattles, play mats, baby mobiles, teethers, comforters, soft books, bath toys, and tummy time toys — everything a new baby needs to explore, grasp, and grow. We stock some of our favourite brands for this age, including the ever-popular Matchstick Monkey teethers, Bigjigs, PlanToys, and Tender Leaf Toys. Every piece is chosen with sustainability in mind: wooden baby toys, organic materials, and plastic-free options wherever possible.

Because around 90% of what leaves our shelves is destined as a gift, we've made sure this collection works beautifully for new baby gifts, baby shower gifts, and christening gifts alike. Whether you're a new parent browsing for yourself or a grandparent searching for something truly special, you'll find eco friendly baby toys here that are as good to give as they are to play with.

Browse the full range and find something they'll love from day one.