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Black & Gold Sparkle Dress
BOGO

Black & Gold Sparkle Dress

£36.00
Twirl-ready and full of sparkle, this black-and-gold party dress brings instant celebration to birthdays, discos, and festive gatherings—comfortable enough for play, special enough for keepsake photos. Make their moment shine...
Caris Applique Top: Rhubarb/ Bee
Best Seller

Caris Applique Top: Rhubarb/ Bee

£22.00£26.00
The Frugi Caris Appliqué Top in Rhubarb/Bee is a lovely everyday layer with a little extra “aww”. This long-sleeved top has a swing-shaped hem for an easy, comfy fit, plus...
Pip Pointelle 2PK Bodies: Ditsy Floral/ Stripe

Pip Pointelle 2PK Bodies: Ditsy Floral/ Stripe

£24.00£26.00
Stock up on baby essentials with the Frugi Pip Pointelle 2PK Bodies in Ditsy Floral/Stripe. This sweet two-pack includes easy envelope neck bodysuits for quick changes, plus popper fastenings between...
Little Roly Bamboo Socks 3 Pack: Rainbow Rays

Little Roly Bamboo Socks 3 Pack: Rainbow Rays

£11.20£12.00
The Frugi Little Roly Bamboo Socks 3 Pack in Rainbow Rays is a comfy everyday set for little feet. Designed with a rolled-edge cuff for a more relaxed, looser fit,...
Sunnie Socks 5 Pack: Adventure Multipack

Sunnie Socks 5 Pack: Adventure Multipack

£16.80£18.40
Sunnie Socks 5 Pack: Adventure Multipack are a fun, everyday essential for little feet. With five pairs to mix and match, they’re perfect for nursery days, school runs and weekend...
Baby onesie with elephant and rainbow pattern on a white background
Best Seller

Kimono Zip Babygrow: Sunny Safari

£26.00£28.00
Easy dressing, sorted. This kimono-style Frugi babygrow opens at the front for quick changes, with centre-front popper fastening and a handy brass-coloured guide popper so you can spot where to...
Yellow and white striped t-shirt with a blue stingray design on a white background

Easy On Interactive T-shirt: Rainbow & Rays

£22.00£24.00
This easy-to-wear short-sleeved T-shirt is made for everyday play, with a stretchy ribbed neckband so it slips on and off easily — no fiddly buttons or poppers. Finished with a...
Light blue dress with a polka dot skirt on a white background
BOGO
Best Seller

Turquoise Spot Dress

£36.00
Bright, breezy, and made for twirling—our Turquoise Spot Dress brings instant party magic to birthdays, school discos, and festive family moments. With a comfy cotton bodice and a swishy soft...
Checked Seersucker Reversible Sunhat
Best Seller

Checked Seersucker Reversible Sunhat

£17.00
Stay out and play all day in our Checked Seersucker Reversible Sunhat. With a wide brim to help minimise sun exposure and a secure chin strap for wrigglers, it’s made...
Boscastle Board Shorts- Banana Sharks

Boscastle Board Shorts- Banana Sharks

£24.00£26.00
These Boscastle Board Shorts from Frugi's Swimwear range are perfect for splashing about in the pool or sea. Made from 100% recycled polyester in a Banana Sharks print, these shorts...
Little girl in a blue dress with rainbows and stingray.
Best Seller

Spring Skater Dress: Rainbow Rays

£34.00£38.00
Bring a little sunshine to their wardrobe with the Frugi Spring Skater Dress in Rainbow Rays. Made from soft printed jersey with short sleeves and a full, swishy skirt, it’s...
Little Swim Legionnaires Hat: Rainbow Wave

Little Swim Legionnaires Hat: Rainbow Wave

£14.00£16.00
The Frugi Little Swim Legionnaires Hat in Rainbow Wave is a sun-safe swim hat designed for splashy days at the beach or pool. With chlorine-safe colours and prints, it’s made...
Little Swim Legionnaires Hat: Rainbow Bright Stripe

Little Swim Legionnaires Hat: Rainbow Bright Stripe

£14.00£16.00
The Frugi Little Swim Legionnaires Hat in Rainbow Bright Stripe is a sun-safe swim hat made for beach days, paddling pools and poolside play. With chlorine-safe colours and prints, it’s...
Children's onesie with colorful animal and vehicle pattern on a light blue background
Best Seller

Lovely Babygrow: Little Acre

£25.00£27.00
This super-soft Frugi babygrow is made with GOTS-certified organic cotton, so it’s breathable and gentle on delicate skin (certified by Soil Association Certification, license GOTS-11359). Sizes up to 12 months...
Orange romper with elephant and branch design on a white background
Best Seller

Lelant Dungaree: Sunny Safari

£28.00£30.00
This short-style dungaree is made for easy summer dressing, with adjustable button-fastening shoulder straps and a fun appliqué detail. Crafted from Frugi’s organic cotton heavy interlock jersey, it’s soft, breathable,...
Knotted Hat- Fine Stripe Turquoise

Knotted Hat- Fine Stripe Turquoise

£11.00£3.30
Simple pull-on hat with topknot. FABRIC: 100% organic cotton (jersey) Designed in the UK Made in India 


Pigeon Organics combines sophisticated design with certified organic materials for conscious children’s fashion.
Primary Jumper

Primary Jumper

£27.00£28.00
Give baby a contemporary yet practical outfit with our Organic Cotton Primary Jumper. The Primary Jumper is designed and sewn in house and exclusive to Edith and Blanche. The Organic...
Primary Joggers

Primary Joggers

£24.00£25.00
Give baby a contemporary yet practical outfit with our Organic Cotton Primary Joggers. The Primary Joggers are designed in house and exclusive to Edith and Blanche. The Organic Cotton Primary...
Little Stars Baby Hat

Little Stars Baby Hat

£9.00
The softest organic cotton hat to keep your little one snug and cosy. Featuring a gorgeous star print with a yellow background. The perfect gender neutral gift for any little...
Flora Reversible Sunhat

Flora Reversible Sunhat

£17.00
Stay out and play all day in our Flora Reversible Sunhat. With a wide brim to help minimise sun exposure and a secure chin strap for wrigglers, it’s made for...
Shore Towelling Romper: Ridge to Reef

Shore Towelling Romper: Ridge to Reef

£26.00£28.00
This raglan short-sleeved towelling romper is made for warm-weather wriggles and easy changes. It’s soft, breathable and comfy thanks to GOTS-certified organic cotton, with a front raglan seam and handy...
Poldhu Panel T-Shirt: Ridge to Reef

Poldhu Panel T-Shirt: Ridge to Reef

£22.00£24.00
This short-sleeved panel t-shirt is a comfy everyday staple—soft, breathable, and made for busy little days. It’s GOTS-certified organic cotton, so it’s gentle on skin and kinder to the planet...
Chocolate Brown Corduroy Skirt

Chocolate Brown Corduroy Skirt

£27.00£13.50
100% Cotton Corduroy Soft and swirly, with a gathered skirt (perfect for twirling, climbing and jumping) with lots of room for movement, this is a really comfy style for everyday...
Rock My Socks 3 pack- Butterfly Multipack

Rock My Socks 3 pack- Butterfly Multipack

£12.00£12.80
Rock My Socks for Happy Feet! This super soft 3-pack in Butterfly is designed to keep growing feet comfy and cheerful. Crafted from cosy GOTS certified organic cotton, these socks...