Slow Fashion is an awareness and approach to fashion, which considers the processes and resources required to make clothing, particularly focusing on sustainability. It involves buying better-quality garments that will last for longer and values fair treatment of people, animals and the planet. But what does it mean exactly?
The beginnings of Slow Fashion
The last few years a wave of change has been sweeping through the fashion industry, powered by real truths about its implications on the planet, people and animals. An increasing number of brands are rejecting the principles ofFast Fashion, as a more sustainable approach to making clothes comes to the fore.
The term Slow Fashion came about quite organically. It was coined by Kate Fletcher of theCentre for Sustainable Fashion, following the phenomena of theslow food movement. As with the slow food movement, Fletcher saw a need for a slower pace in the fashion industry.
Pre-industrial revolution, garments were locally sourced and produced. People would buy durable clothing that could serve them for a long time, or make their own from the textiles and resources available to them. Clothing reflected the place and culture of the people wearing them.
Modern day Slow Fashion has seen some of these old ways come back into the picture. It encourages us to buy less garments at higher quality, made from more sustainable processes, less often. It also puts emphasis on the art of clothes making and celebrates the skills of the craftspeople who make them.
Often in smaller (local) stores rather than huge chain enterprises
Locally sourced, produced and sold garments
Few, specific styles per collection, which are released twice or maximum three times per year.
How is this slower approach changing the fashion industry?
From top end to small scale designers, the values that make up the Slow Fashion movement suggest a complete overhaul of consuming and production. This approach has inspired many changes in recent years, particularly in the production of clothing, but also in consumer behaviour.
And while there is a growing support for Slow Fashion, there is still a long way to go. To really support the Slow Fashion movement, we need to be a part of the growing movement of people looking beyond the “appeal” of the cheap, high turnover of fast fashion. We can maintain awareness of what a brand is really representing and focus on quality, not quantity by simplifying our wardrobes. As they say, less is more, right?
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